Traffic to leading UK property portals down 8% in April
According to the latest figures from the leading independent website monitoring sources, Nielsen and comScore, traffic to the Top 10 UK property portals was down 8% in April to 8.7 million combined unique website visitors from a figure of 9.5 million in March.
The figures will be particularly troubling for some of the first generation property portals with Propertyfinder Group down almost 15% and the Trinity Mirror Network down over 20%. In contrast, some of the newer portals continue to buck the trend and close the gap on the old guard, led by Zoopla.co.uk, Globrix and Trovit Homes.
The rankings are compiled by averaging the number of unique visitors in the month reported by Nielsen and comScore, providing a more stable picture of the market and eliminating any bias of an individual reporting method.
Alex Chesterman, CEO of Zoopla.co.uk, commented: "With over 85% of UK buyers beginning their property search online, the traffic figures to the leading property portals provide a good proxy of buyer interest in the market at any given point in time and the 'green shoots' of growing buyer interest beginning to appear in March seem to have stalled in April."
Top 10 UK Property Portals
Apr-09* | Mar-09* | MoM | |
|---|---|---|---|
Rightmove | 2,766 | 2,923 | -5.37% |
Digital Property Group** | 2,135 | 2,363 | -9.67% |
Propertyfinder Group** | 1,177 | 1,373 | -14.31% |
Nestoria | 593 | 644 | -7.92% |
558 | 568 | -1.76% | |
Globrix | 428 | 410 | 4.27% |
Trovit Homes | 408 | 388 | 5.15% |
Trinity Mirror Network** | 248 | 325 | -23.69% |
Fish4Homes** | 267 | 289 | -7.79% |
Home.co.uk | 139 | 194 | -28.35% |
Total for Top 10 | 8717 | 9477 | -8.02% |
* Average number of unique visitors per Nielsen & comScore ** Figures include combined audience from multiple websites
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We know you're not just looking for a place to live. You're looking for a home.
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But we know you're looking for more than that.
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We know what a home is really worth.
So let us help you find yours.
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