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Zoopla acquires succession of strategic new homes partners over the past month

4th November 2019

 

Zoopla acquires succession of strategic new homes partners over the past month

New customer sign-ups comprise key regional players across England, Scotland and Wales

 

Zoopla, the UK’s most comprehensive property website, has welcomed a succession of new homes developers and house builders to its customer base in the last month, providing ultimate choice to consumers. The new customers, who are major players in their region, will join Zoopla’s established new homes operation, and will sit alongside leading UK developers, including 23 of the top 25 house builders as ranked by the Home Builders Federation.

The multiple wins follow a revised new homes strategy, which seeks to optimise and diversify choice for home buyers, and includes last month’s launch of Zoopla’s innovative new homes search experience, which recorded a 43% uplift in conversion rates for housebuilders and developers in its beta testing phase.

Notable customer wins for Zoopla include Weston Homes in London and the South East; Duchy Homes in the North of England; Edenstone Homes in South Wales and the South West of England; MacTaggart & Mickel in Scotland; Robertson Homes in Scotland and the North East of England; and William Davis Homes in the Midlands.

Collectively, the new homes developers will add 2,500 new homes to Zoopla each year, across 60 geographical locations in the UK. 

Alex Rose, Director of Zoopla New Homes, comments: “Housebuilders are a business priority for Zoopla, and we have developed a specialist operation to support them effectively, delivering maximum ROI. Our strategy has resulted in the acquisition of a slew of revered new homes developers, each of whom is a strong regional operator and helps to strengthen our footprint across the UK.

“Marketing a new home with Zoopla is about more than just a portal listing; we are an established property data business that offers our customers innovative marketing and analytical tools that segment and reach homebuyers directly in market today, via their inboxes, mobile devices and through social media. We’re helping to ensure that consumers are targeted strategically and that their journey is personalised.

“Our renewed focus on the new homes industry will continue throughout 2020 as we strive to become the number one property destination for housebuilders as well as agents.”

Zoopla’s recently launched digital advertising tools, AdReach and AdReach Express, are also attracting new customer wins. The digital marketing tools, which implement or optimise digital marketing strategies, are available to every Zoopla customer, and provide a cost-effective way for developers to target online audiences. 

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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.

About Zoopla

The Zoopla Limited property division includes some of the UK's leading property portal, software, marketing and data insights brands that help property professionals market their properties, promote their brand, make informed decisions and manage their business efficiently. Our websites and apps attract over 50 million visits per month and over 25,000 business partners use our range of services.

  • Zoopla is the UK's most comprehensive property portal, helping consumers research the market and find their next home by combining hundreds of thousands of property listings with market data and local information. 

  • PrimeLocation is one of the UK's leading property websites, helping house-hunters in the middle / upper tiers of the market to find their dream home from the top estate and letting agents and property developers.

  • SmartNewHomes is the UK's leading website dedicated exclusively to new builds, helping buyers understand the market and search for new build homes from all the leading property developers across the country.

  • Hometrack and Calcasa are leading providers of automated property valuations and statistical property market insights in the UK and the Netherlands to partners including mortgage lenders, developers, investors, government agencies, housing associations and others.

  • Alto, Jupix and Expert Agent are some of the leading cloud-based estate agency and property management software systems used by thousands of property professionals across the UK for the day-to-day management of inventory, marketing and communications.

  • PropertyFile is an innovative tool used by estate agents to improve communication and efficiency with their customers and to allow them to generate additional revenue streams via referrals.

  • TechnicWeb specialises in designing, developing, hosting and operating fully-responsive websites for the property sector.

  • Ravensworth is a leading provider of print and design solutions to estate agencies and developers, offering a comprehensive range of products and services for every stage of the property marketing journey from listing through to post-sale.

About Zoopla

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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