Zoopla Ltd and Digital Property Group to merge
14th October 2011
Zoopla Ltd and The Digital Property Group Ltd today announced that they have agreed to merge their respective businesses in a deal that will deliver enhanced value and performance to both their users and members and will create a credible challenger to long-standing market leader, Rightmove.
The merger is set to be a big win for estate agents and housebuilders across the UK, creating a clear alternative in a market that has had a single dominant player for a number of years. The combined business will be in a position to offer a superior value proposition and wider exposure and is expected to result in an audience to rival Rightmove, delivering at least as many enquiries to its members.
And for consumers either searching for property to buy or rent or doing market research, the combination will deliver a number of benefits including significantly greater coverage of property listings and enhanced features to help empower them with the resources that they need to make better-informed decisions in the UK residential property market.
The merger will bring together a complementary set of brands including Findaproperty.com, Zoopla.co.uk and Primelocation.com.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said: “This deal will be transformational for both businesses allowing us to compete effectively in a market where it takes significant investment to challenge the current market leader. But more importantly, the deal will deliver real value for UK estate agents and developers and we will be in a position to provide them with the widest possible exposure and be their most cost-efficient marketing partner."
Mark Milner, CEO of the Digital Property Group said, “The combined strengths of both businesses will result in world class products and a team that continues to lead innovation for property consumers and agents alike. The focus will remain on providing market-leading products for our users, and an excellent service in terms of value and performance for our members, and this deal will allow us to deliver even further on that mission.”
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About Digital Property Group
Digital Property Group is a subsidiary of A&N Media Ltd, and operates property websites Primelocation.com and FindaProperty.com.
Primelocation.com (www.primelocation.com) serves the leading estate agency firms across the UK, including the major national agencies Countrywide, Savills, Knight Frank, Hamptons International, Chesterton Humberts, Strutt & Parker, Cluttons, Carter Jonas, as well as many other London and regional firms.
FindaProperty.com (www.findaproperty.com) offers a comprehensive search facility for house-hunters looking to buy or rent a home. In 2011, FindaProperty.com won Property Portal of the Year in the LSL awards. The site includes independent editorial on the housing market, as well as guides on different aspects of the buying, selling and renting processes, and area profiles including information on council tax rates, school tables and crime rates. Findaproperty.com lists close to 1 million properties for sale or rent from over 12,600 agent branches.
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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