Zoopla announces branch milestone amid a booming property market
1st April 2021
Over 2,400 branches have joined Zoopla since lockdown began
Total branch and new homes customers now at over 19,500, the highest for three years
News follows the unveiling of Zoopla’s landmark Vision in January that reaffirmed Zoopla’s commitment to maximising commercial opportunities for customers
Zoopla, the UK’s most comprehensive property destination, has revealed that it added over 2,400 branches since lockdown began in March 2020. This sustained growth takes its total branch and new homes number to over 19,500, a three year high.
The growth comes amid a turbocharged property market with lockdown, combined with the extended stamp duty holiday, fuelling record demand. Buyer demand on Zoopla spiked by +24% in the week that followed the announcement, while demand overall is now running +80% higher than the same period in the previous four years.
Andy Marshall, Zoopla’s Chief Commercial Officer said: “As we mark just over a year in since the first lockdown began, we’re delighted that during this time over 2,400 new customers have chosen to partner with Zoopla. Our recently launched Vision sets Zoopla’s intention to be the ecosystem of choice amongst agents and we look forward to welcoming many more in the coming months.
“Our investment in improving our product offering is also paying dividends for agents, with listings that offer virtual viewings selling and letting 12% faster than those without, resulting in a 6% increase in leads. With more exciting launches coming soon, we’re looking forward to bringing the agent community with us on our journey to re-imagine the property market.”
Zoopla has continued to improve the service it offers to customers over recent months, with the launch of its vision in January marking 18 months of development, and millions of pounds of investment. Harnessing Zoopla’s influence as a leading consumer brand, as well as its heritage and scale, the vision has started the process of transforming Zoopla from beyond a portal to an ecosystem of complementary products and services. The vision aims to keep consumers engaged year after year, on and off-portal and ultimately keep momentum in the market.
Along with cutting-edge Research & Insight capabilities, the company has continued to improve its product offering, announcing a partnership with Pinterest, boosting its Adreach capabilities and strengthening its partnership with iamsold to support agents with diversifying their revenue.
Founded in 2007, Zoopla is a successful, multi-tiered property business offering services to renters, buyers, sellers and landlords. The company returned to private ownership in July 2018 after a purchase by a group led by global private equity firm Silver Lake. Since the purchase, a new leadership team has been implementing a focused strategy investing substantially in talent, technology, marketing and sales to help Zoopla enhance the service it offers consumers and to meet its ambitious growth plans.
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Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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