Zoopla bucks market trend with double digit growth in September

According to the latest internet audience figures from Nielsen (Source: MediaTel/UKOM), overall visits to property websites in the UK fell by 47,000 (0.6%) in September compared to August, contrary to the traditional seasonal uplift at this time of year and reflecting ongoing market weakness.

Despite the drop, amongst the leading property portals only Zoopla.co.uk managed to defy the market and show considerable growth in September, with its unique audience growing by an impressive 11.5% compared to a drop in unique visitors of 1.9% for Rightmove and declines at both Findaproperty and Primelocation of 4.0% and 12.7% respectively.

Traffic to the top 4 UK property portals provides a decent forward-looking view of market activity since they represent the significant majority of visits to all property websites and indicate the number of buyers and renters contemplating a move and actively seeking property details.

In terms of the change to the absolute number of unique visitors in September, the figures reveal that Zoopla.co.uk grew by 140,000 unique users, whilst Primelocation fell by a similar amount (down 145,000), Rightmove fell by 64,000 unique users and Findaproperty fell by 61,000.

Alex Chesterman, CEO of Zoopla Limited, commented: "Our recent national TV ad campaign has been very successful in raising our brand awareness and helping our continued growth in market share. We continue to strive to be the most useful resource for property consumers and the most efficient marketing partner for estate agents across the UK and these latest figures affirm that we are accomplishing that mission."

Unique visitors to the UK's leading property portals

- Ends -

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH Registered in England and Wales with Company No. 06074771 VAT Registration number: 191 2231 33 Data Protection number: Z9972266