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Zoopla crowns Swansea as UK buyers hot-spot

25th October 2019

  • South Wales proves popular for British home hunters

  • Maidenhead has the highest average price for a home in the top 20 

  • Seaside destinations of Brighton, Margate and Torquay feature on the list

  • Hampstead unveiled as the most popular area for home-hunters in London

Swansea is Britain's most popular hot-spot for home-hunters, new research from Zoopla, UK’s most comprehensive property website has revealed. 

By analysing unique views data across the last 12 months, Zoopla can also reveal that SA4, home to Loughor and Gowerton, is the most popular outcode within the post-town area of Swansea. Staying in South Wales just behind in second place on Zoopla’s list of most popular towns and cities for house-hunters is Llanelli in Carmarthenshire. Following in third place is Leicester - where homes in the outcode of LE5 are the most viewed.

Elsewhere, proving that British people still do love to be beside the seaside, old-favourite destinations of Brighton and Torquay make it onto Zoopla’s list in 11th and 16th place respectfully. Margate, which has experienced a resurgence in popularity in recent years with the opening of the Turner Contemporary Gallery, is ranked 13th. Elsewhere, Maidenhead has the highest average value out of all of the post-towns on the list; here the average property is worth £567,132.

Zoopla also analysed data for London outcodes and can reveal that Hampstead (NW3), a popular destination for celebrities where the average price of a home is £1,496 596, is the most searched for area. Heading across the city Wimbledon (SW19), home to the world famous tennis club, is the second most popular area, whilst Docklands (E14) is in third place.

Commenting on the data, Laura Howard, Consumer Expert at Zoopla, said: “When it comes to the most searched-for post towns on Zoopla in the last 12 months, as ever, the proof is in the data. And, with SA4 and SA15 ranking first and second in the list, the data shows that South Wales reigns supreme. 

“This year’s popularity could be partly attributed to the employment opportunities of nearby Swansea combined with The Gower, an Area of Outstanding Natural Beauty on your doorstep. And at under £140,000 in SA15 and £175,000 in Swansea, average house prices are also still relatively affordable and fall under the Land Transaction Tax thresholds for Wales - welcome news for first-time buyers.”

-ENDS-

Top 20 most popular post towns in Great Britain, outside London

Rank

Post Town

Most Popular Outcode Within Town

County/Area

Average Property Value (£)

1

Swansea

SA4

Swansea

£174,551

2

Llanelli

SA15

Carmarthenshire

£137,046

3

Leicester

LE5

Leicestershire

£217,675

4

Preston

PR2

Lancashire

£180,658

5

Stoke-on-Trent

ST3

Staffordshire

£145,879

6

Newcastle-under-Lyme

ST5

Staffordshire

£184,311

7

Dumfries

DG1

Dumfries & Galloway

£159,637

8

Coventry

CV6

West Midlands

£163,339

9

Inverness

IV2

Highland

£206,338

10

Dunfermline

KY11

Fife

£185,435

11

Brighton

BN2

East Sussex

£383,658

12

Margate

CT9

Kent

£235,284

13

Bolton

BL1

Greater Manchester

£168,724

14

Ammanford

SA18

Carmarthenshire

£143,829

15

Nottingham

NG9

Nottinghamshire

£226,455

16

Torquay

TQ1

Devon

£246,898

17

Neath

SA10

Neath Port Talbot

£159,156

18

Dartford

DA1

Kent

£306,844

19

Gloucester

GL2

Gloucestershire

£265,540

20

Maidenhead

SL6

Berkshire

£567,132

Source: Zoopla, November 2019

 

Top 10 most popular outcodes within London

Rank

Outcode

London Area

Average Property Value (£)

1

NW3

Hampstead

£1,496,596

2

SW19

Wimbledon

£814,650

3

E14

The Docklands

£505,650

4

W2

Paddington

£1,226,762

5

SW6

Fulham

£1,144,092

6

N1

Islington

£825,961

7

SW16

Streatham

£500,316

8

SW11

Battersea

£879,730

9

E17

Walthamstow

£446,984

10

NW6

Kilburn

£841,069

Source: Zoopla, November 2019

 

- Ends -

For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.

Average values correct as of 22nd November 2019

Data analysed between 1st October 2018 and 31st September 2019

About Zoopla

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

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