Zoopla crowns Swansea as UK buyers hot-spot
South Wales proves popular for British home hunters
Maidenhead has the highest average price for a home in the top 20
Seaside destinations of Brighton, Margate and Torquay feature on the list
Hampstead unveiled as the most popular area for home-hunters in London
Swansea is Britain's most popular hot-spot for home-hunters, new research from Zoopla, UK’s most comprehensive property website has revealed.
By analysing unique views data across the last 12 months, Zoopla can also reveal that SA4, home to Loughor and Gowerton, is the most popular outcode within the post-town area of Swansea. Staying in South Wales just behind in second place on Zoopla’s list of most popular towns and cities for house-hunters is Llanelli in Carmarthenshire. Following in third place is Leicester - where homes in the outcode of LE5 are the most viewed.
Elsewhere, proving that British people still do love to be beside the seaside, old-favourite destinations of Brighton and Torquay make it onto Zoopla’s list in 11th and 16th place respectfully. Margate, which has experienced a resurgence in popularity in recent years with the opening of the Turner Contemporary Gallery, is ranked 13th. Elsewhere, Maidenhead has the highest average value out of all of the post-towns on the list; here the average property is worth £567,132.
Zoopla also analysed data for London outcodes and can reveal that Hampstead (NW3), a popular destination for celebrities where the average price of a home is £1,496 596, is the most searched for area. Heading across the city Wimbledon (SW19), home to the world famous tennis club, is the second most popular area, whilst Docklands (E14) is in third place.
Commenting on the data, Laura Howard, Consumer Expert at Zoopla, said: “When it comes to the most searched-for post towns on Zoopla in the last 12 months, as ever, the proof is in the data. And, with SA4 and SA15 ranking first and second in the list, the data shows that South Wales reigns supreme.
“This year’s popularity could be partly attributed to the employment opportunities of nearby Swansea combined with The Gower, an Area of Outstanding Natural Beauty on your doorstep. And at under £140,000 in SA15 and £175,000 in Swansea, average house prices are also still relatively affordable and fall under the Land Transaction Tax thresholds for Wales - welcome news for first-time buyers.”
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Top 20 most popular post towns in Great Britain, outside London
Rank | Post Town | Most Popular Outcode Within Town | County/Area | Average Property Value (£) |
|---|---|---|---|---|
1 | Swansea | SA4 | Swansea | £174,551 |
2 | Llanelli | SA15 | Carmarthenshire | £137,046 |
3 | Leicester | LE5 | Leicestershire | £217,675 |
4 | Preston | PR2 | Lancashire | £180,658 |
5 | Stoke-on-Trent | ST3 | Staffordshire | £145,879 |
6 | Newcastle-under-Lyme | ST5 | Staffordshire | £184,311 |
7 | Dumfries | DG1 | Dumfries & Galloway | £159,637 |
8 | Coventry | CV6 | West Midlands | £163,339 |
9 | Inverness | IV2 | Highland | £206,338 |
10 | Dunfermline | KY11 | Fife | £185,435 |
11 | Brighton | BN2 | East Sussex | £383,658 |
12 | Margate | CT9 | Kent | £235,284 |
13 | Bolton | BL1 | Greater Manchester | £168,724 |
14 | Ammanford | SA18 | Carmarthenshire | £143,829 |
15 | Nottingham | NG9 | Nottinghamshire | £226,455 |
16 | Torquay | TQ1 | Devon | £246,898 |
17 | Neath | SA10 | Neath Port Talbot | £159,156 |
18 | Dartford | DA1 | Kent | £306,844 |
19 | Gloucester | GL2 | Gloucestershire | £265,540 |
20 | Maidenhead | SL6 | Berkshire | £567,132 |
Source: Zoopla, November 2019
Top 10 most popular outcodes within London
Rank | Outcode | London Area | Average Property Value (£) |
|---|---|---|---|
1 | NW3 | Hampstead | £1,496,596 |
2 | SW19 | Wimbledon | £814,650 |
3 | E14 | The Docklands | £505,650 |
4 | W2 | Paddington | £1,226,762 |
5 | SW6 | Fulham | £1,144,092 |
6 | N1 | Islington | £825,961 |
7 | SW16 | Streatham | £500,316 |
8 | SW11 | Battersea | £879,730 |
9 | E17 | Walthamstow | £446,984 |
10 | NW6 | Kilburn | £841,069 |
Source: Zoopla, November 2019
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