Zoopla data shows buyer demand in 2025 tracking 14% ahead of early 2024

London: The start of 2025 continues to show positive signs for the property market, with buyer demand on Zoopla tracking 14% ahead of early 2024, and new sales agreed up 15% compared to the first week of 2024(1). 

These positive market signs are supported by a significant vendor bounce on Zoopla, which started earlier than anticipated on Christmas Day. In a boost to agents, vendor sales leads have increased by 125% in the first week of January compared to Christmas Eve. Additionally, valuation leads from Zoopla are 30% more likely to be looking to sell than they were a year ago. Sessions were also up by 113% for the same period. 

This uptick in activity in the two weeks following the launch of Zoopla’s new marketing campaign is also evident in the significant increase in property listings for sale on Zoopla. The start of January 2025 has seen a 12% increase in listings per branch on Zoopla compared to the start of 2024. 

Zoopla will continue to support this buyer interest and drive leads for agents with its newly launched marketing campaign which will continue to run during the key Spring selling months. Upcoming TV spots for Zoopla’s ad include Gogglebox and the upcoming Guinness Six Nations. 

Additionally, the campaign is live across several digital channels including Amazon Prime, broadcast video on demand, YouTube, and social media sites. It will also leverage Zoopla’s partnership with England Cricket which will be ramping up in 2025. 

Alex Rose, Director of Sales at Zoopla comments: “It is incredibly encouraging to see the property market off to a flying start in 2025, with the momentum from 2024 continuing over into 2025 and further boosted by the launch of our major new marketing campaign on Christmas Day. This is already paying dividends for Zoopla agents with the uptick in vendor leads and sessions on our website a clear indication of this.”

“We are dedicated to helping consumers to win at moving but also in attracting more motivated movers ready to take action, ultimately driving better outcomes for our customers.”

-ENDS-

Notes to Editors 

  1. Data taken from the first working week of January (6th - 12th) 

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