Zoopla launches its biggest TV campaign to date
30th August 2011
Following the success of its previous TV campaigns, which first began one year ago today, Zoopla will launch a new national print and TV advertising campaign on 1st September, aimed at continuing to build its brand awareness as the ultimate online destination for UK house hunters.
The latest campaign, to include both TV and print advertising, will follow the theme of previous campaigns and highlight Zoopla’s market-leading mobile apps. The campaign will be the biggest to date by Zoopla.co.uk in terms of both marketing spend and exposure.
Over the past year, Zoopla has more than doubled its national brand awareness to 49% of all UK adults, now second only to Rightmove for UK property portals*. And Zoopla.co.uk has seen record growth in traffic over the past 12 months, recording over 10 million visitors in July alone.
The new multi-million pound campaign is expected to further increase traffic to Zoopla.co.uk and deliver even more enquiries and exposure for its member agents and developers.
Alex Chesterman, Founder & CEO of Zoopla said:“We continue to make very significant investments to ensure that we are supporting the expectations of our members. We are delighted with the growth experienced over the past year and with the results we are delivering and Zoopla is now well on its way to becoming a household name.”
View the latest ads here:
Source: *June Omnibus Survey
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For further information, please contact PR Team on firstname.lastname@example.org or +44 (0)20 3873 8770.
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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