Zoopla launches its biggest TV campaign to date
30th August 2011
Following the success of its previous TV campaigns, which first began one year ago today, Zoopla will launch a new national print and TV advertising campaign on 1st September, aimed at continuing to build its brand awareness as the ultimate online destination for UK house hunters.
The latest campaign, to include both TV and print advertising, will follow the theme of previous campaigns and highlight Zoopla’s market-leading mobile apps. The campaign will be the biggest to date by Zoopla.co.uk in terms of both marketing spend and exposure.
Over the past year, Zoopla has more than doubled its national brand awareness to 49% of all UK adults, now second only to Rightmove for UK property portals*. And Zoopla.co.uk has seen record growth in traffic over the past 12 months, recording over 10 million visitors in July alone.
The new multi-million pound campaign is expected to further increase traffic to Zoopla.co.uk and deliver even more enquiries and exposure for its member agents and developers.
Alex Chesterman, Founder & CEO of Zoopla said:“We continue to make very significant investments to ensure that we are supporting the expectations of our members. We are delighted with the growth experienced over the past year and with the results we are delivering and Zoopla is now well on its way to becoming a household name.”
View the latest ads here:
Source: *June Omnibus Survey
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For further information, please contact Tim Vooght at email@example.com or on 020 3872 5615.
Notes to editors
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla is part of Zoopla Limited which was founded in 2007.
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