Zoopla.co.uk launches 'pay-for-performance' agent listings

Zoopla.co.uk, the UK's fastest growing property website, has today launched its new agent listings offering with over 300,000 properties for sale and to rent available already. The site, which was the fifth most-visited property portal in the UK in January, is pioneering its pay-per-lead service as the latest in a series of recent innovations.

Agents marketing on Zoopla.co.uk pay nothing to list their properties and only pay for qualified leads they receive, aligning the interests of the agent and the portal in a true partnership with no fixed fees and no minimum commitment. At only £1 per buyer and £5 per vendor lead, the model delivers a highly cost-efficient marketing opportunity to agents and sets the site apart from other leading portals, which continue to charge subscription fees.

And Zoopla.co.uk is uniquely positioned to provide agents with not just 'buyer' leads but also much sought-after 'vendor' leads via its significant user base of property owners and exclusive AskAnAgent feature. With agents now able to reach a large and growing audience of both property buyers and owners, and with the rapid climb of Zoopla.co.uk up the portal traffic rankings (see table below), the days of fixed fees and subscription-based portals appear now to be numbered.

Alex Chesterman, founder and CEO of Zoopla.co.uk, commented:

"Our model is all about bringing efficiency to the marketplace. By charging only for results, we plan to change the game for agents in terms of the efficiency of their marketing spend and their ability to track performance. During these challenging times, it has never been more important to understand and measure the results of every pound spent and Zoopla.co.uk is leading the charge in enabling agents to slash their marketing spend and pay only for the results they get."

Launched only 12 months ago, Zoopla.co.uk recently bucked both the property market and investment climate trends by announcing a further round of £3.75 million of new investment from leading venture capital firms and by continuing to grow its monthly user audience at a record pace.

As the UK's most active property community with over one million user contributions to the website already, Zoopla.co.uk continues to harness the combination of publicly available data and proprietary user-generated content, making it easily accessible to property consumers and professionals alike.

Agents may list properties for sale and/or to let on Zoopla.co.uk now. All enquiries should be directed to [email protected].

UK Property Portal Rankings (Jan 2009):

* Average number of unique visitors per Nielsen & comScore ** Figures include combined audience from multiple websites

- Ends -

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH Registered in England and Wales with Company No. 06074771 VAT Registration number: 191 2231 33 Data Protection number: Z9972266