Zoopla launches proven lead-generating, online search experience for new homes market
21st October 2019
Zoopla launches proven lead-generating,
online search experience for new homes market
Test phase saw 43% uplift in conversions during beta phase
Zoopla will be the first whole of market portal to offer a development-led search function
The launch is the latest in a series of improvements to make Zoopla the preferred choice for new homes buyers
Zoopla, the UK’s most comprehensive property website, has launched an innovative, new homes search experience, making it the first whole of market portal to provide a development-led search function. The move is the latest in a series of improvements by Zoopla to make the property portal the preferred choice for new build house hunters, by making their searches easier and more efficient.
Delivering improved lead quality, heightened brand exposure and profiling for new build listings by housebuilders and developers, the upgrades will also enhance the homebuyer’s experience and drive engagement amongst target audiences. The online improvements are set to deliver a significant increase in high quality applicant leads, with the beta testing phase recording a 43% uplift in conversion rates.
The streamlined search experience will equip homebuyers with a host of easily accessible information about each new build development in a digestible format, complete with image carousel and floorplan icon – both accessible without clicking into the individual listing.
Building on the search function of the former webpage, the renewed search experience will facilitate a development-led overview, enabling housebuilders to promote multiple properties, as well as the lifestyle credentials and amenities of each development.
The new functionality will include:
Development listings: the new search tool enables the grouping of development sites into a specific development listing. This will allow users to click through to each development for further detail and properties available.
A simple search experience: added search functionality for a development by location.
Brand exposure: Dual branding for both house builders and developments help to drive brand prominence and recognition. This will be supported by the ability to tailor development listings to ensure the most relevant and enticing information is communicated to homebuyers.
New design: The fresh, new design will feature prominent, visual imagery that encourages greater user engagement. Third party advertising has been removed to create a clean, uncluttered feel that is focused on showcasing the listings.
Help to Buy: To enable greater understanding of Help to Buy and how it can help buyers with affordability, development listings will display the Help to Buy logo if the scheme is available, while each listing will surface the minimum deposit required.
Multiple enquiry touch points: A greater number of easy to locate contact points have been added to support the conversion of leads to housebuilders and developers
David Wascha, Chief Product and Technology Officer at Zoopla, comments: “Our launch of the revised new homes search experience underlines our commitment to providing the very best service to housebuilders and developers. It is critical that we prioritise their needs and the needs of homebuyers, and that we pivot our approach to deliver maximum return on investment for them. The result is an intuitive search-function, that is easy to navigate, and offers a holistic customer experience.
“The test phase of the enhanced search function was incredibly promising, and with conversions up by 43%, the value-add speaks for itself. As a leading digital innovator, we will continue investing heavily in the look, feel and experience of our portal, improving the experience, while enhancing use-value amongst our customers.
“At the start of the year, we announced a multi-million pound investment into product innovation, and with new homes remaining a central focus of our 2020 strategy, we look forward to announcing further developments in the near future.”
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The Zoopla Limited property division includes some of the UK's leading property portal, software, marketing and data insights brands that help property professionals market their properties, promote their brand, make informed decisions and manage their business efficiently. Our websites and apps attract over 50 million visits per month and over 25,000 business partners use our range of services.
Zoopla is the UK's most comprehensive property portal, helping consumers research the market and find their next home by combining hundreds of thousands of property listings with market data and local information.
PrimeLocation is one of the UK's leading property websites, helping house-hunters in the middle / upper tiers of the market to find their dream home from the top estate and letting agents and property developers.
SmartNewHomes is the UK's leading website dedicated exclusively to new builds, helping buyers understand the market and search for new build homes from all the leading property developers across the country.
Hometrack and Calcasa are leading providers of automated property valuations and statistical property market insights in the UK and the Netherlands to partners including mortgage lenders, developers, investors, government agencies, housing associations and others.
Alto, Jupix and Expert Agent are some of the leading cloud-based estate agency and property management software systems used by thousands of property professionals across the UK for the day-to-day management of inventory, marketing and communications.
PropertyFile is an innovative tool used by estate agents to improve communication and efficiency with their customers and to allow them to generate additional revenue streams via referrals.
TechnicWeb specialises in designing, developing, hosting and operating fully-responsive websites for the property sector.
Ravensworth is a leading provider of print and design solutions to estate agencies and developers, offering a comprehensive range of products and services for every stage of the property marketing journey from listing through to post-sale.
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla is part of Zoopla Limited which was founded in 2007.
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