Zoopla reports progress made in 2019, including growth in applicant and valuation leads
15th January 2020
- Over 2,250 branches joined Zoopla in 2019
- Alto and Jupix benefitted from nearly 60 updates in 2019
- Company recently announced plans to create over 120 new jobs in 2020
- David Westgate, Group CEO of Andrews, credits Zoopla’s growth and impact
Zoopla, the UK’s most comprehensive property destination, has reported growth in applicant and valuation leads over the past 12 months. Alongside the information on leads, Zoopla has also provided an update on win-backs, software updates and progress made with marketing across 2019. The news follows the company’s recent announcement that it will create 120 jobs in 2020 onwards, as it seeks to drive value for customers through investment in the year ahead.
A boost in sales and valuation leads:
Home hunters continued to flock to Zoopla with total applicant leads up 18% in 2019 and applicant leads per listing up 24%* over the same period. Agents also enjoyed a 41% increase in total valuation leads.
Industry-leading Product & Technology:
Recognising the need to enhance the experience for agents, Zoopla added a raft of new features including improved property management for agents, eSigning capabilities and efficiencies within lead management. It also announced 59 updates for its Alto and Jupix services, helping agents to take advantage of leads quickly and to win more customers.
Zoopla significantly expanded its AdReach business, helping developers and agents reach potential homebuyers on social media. One leading UK developer enjoyed an increase of 86% in lead volume using the service.
Ambitious hiring plans:
In 2019, Zoopla brought in over 200 new hires, including a new executive team, recruited from the likes of Experian, Photobox Group (which owns Moonpig), Dyson and mytaxi.
Zoopla recently announced plans to hire over 120 roles in 2020, taking its total workforce to over 750. Dozens of these roles will be specialists in its Product & Technology team, reflecting the company’s focus on innovation in the coming year.
More visits and app downloads:
In 2019, monthly site visits to Zoopla rose to 58 million, with total sessions up 19% compared to 12 months prior. Over 1.4 million people downloaded the Zoopla Mobile App, which was revamped in August 2019.
In 2019 over 2,250 branches joined Zoopla in a succession of major wins, including the industry’s biggest regional and national players, such as Carter Jonas, Dacre, Son & Hartley, Kinleigh Folkard & Hayward and more.
A new approach to national campaign marketing:
During 2019 Zoopla refocused its marketing efforts to ensure it is in a prime position in the coming year to drive traffic to its website, in turn increasing sales and valuation leads for agents. These efforts, supported by new hires across its Marketing team and the appointment of award-winning creative agency Lucky Generals, will benefit from a 25% increase in marketing spendin 2020.
“2019 was the year of infrastructure where we built the solid foundations necessary for us to reach our goal of re-imagining intelligent home decisions for all. With this now in place, 2020 promises to be a year of growth for Zoopla, as we strive for even greater levels of service and customer support,'' said Charlie Bryant, Zoopla CEO. “We want to be the portal of choice for agents and consumers, but to achieve this we needed to invest in the areas that matter. Top of the list was innovation, which is why we’ve put significant resources into developing an industry-leading pipeline of exciting new technology and products, underpinned by a team of experts.
“This renewed focus has led to an increase in sales and valuation leads. This, combined with a pledge of no across-the-board real price increases and a focus on delivering value for agents, means you can see why more agents than ever before are choosing Zoopla.”
Third party support:
David Westgate, Group Chief Executive of Andrews, said: “We’re delighted to work with Zoopla. Their innovative product development team and ever-helpful campaign managers have helped us grow our annual appraisal leads over 60% since 2016 which has been crucial in a tough market.”
Founded in 2007, Zoopla is a successful property marketplace offering services to renters, buyers, sellers and landlords. Its website attracts 58 million visits a month and 1.4 million unique users a month.
The company returned to private ownership in July 2018 after a purchase by a group led by global private equity firm Silver Lake. Since the purchase a new leadership team has been implementing a focused strategy investing substantially in talent, technology, marketing and sales to help Zoopla enhance the service it offers consumers and to meet its ambitious growth plans.
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A lead from a prospective buyer or renter generated from a specific property listing on Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
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