Zoopla sees record levels of traffic and enquiries in August
21st August 2012
In what may be a good early signal for the housing market, property portal Zoopla.co.uk is reporting all-time record levels of visits to its website along with record levels of enquiries to its members so far in August with the increase in activity gaining significant momentum post-Olympics.
Visits to Zoopla.co.uk over the first three weeks of August are up 45% on last year, with over 3.5 million visits last week alone. And the number of leads being sent by Zoopla.co.uk to agents and developers across the UK has set multiple new records over the past two weeks with almost 250,000 enquiries over the past seven days. Mobile activity has also increased significantly to new record levels with mobile traffic to Zoopla.co.uk up 200% year-on-year.
Following the recent merger, Zoopla is in the latter stages of its integration with Digital Property Group, which is expected to be completed by the end of September. The merged business, which will operate Zoopla.co.uk, PrimeLocation.com and FindaProperty.com, will boast impressive audience figures having recorded over 25 million visits in July and unrivalled enquiry levels having delivered almost 2 million leads in July.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said, "The traffic figures we are seeing and level of enquiries we are generating from each of our brands are very encouraging. With the upcoming integration of all of our websites onto a single technology platform and the launch of our biggest ever marketing campaign in the next few weeks, we are very excited about the value and exposure we are able to offer to our members.”
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Notes to editors
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla is part of Zoopla Limited which was founded in 2007.
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