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Zoopla sees record traffic levels in first half of January

23rd January 2012

…signalling good signs for the UK property market.

Leading property search website Zoopla.co.uk is reporting the highest ever level of visits to its website along with record levels of usage of its mobile apps during the first half of January, as home-moving enquiries get off to a strong start in 2012.

The number of home-movers visiting Zoopla totalled a record 3 million in the second week of January alone with over 450,000 in a single day, marking a new daily record for the property website by some margin. And Zoopla is reporting a sharp increase in the number of users of its mobile apps, now representing nearly 15% of all its traffic volumes.

Zoopla recently announced the launch of the biggest national advertising campaign to date, including TV, radio, print and hundreds of Zoopla-branded taxis, which can now been seen on the streets of London.

Alex Chesterman, Founder & CEO of Zoopla.co.uk said: "Our current multi-million pound marketing campaign is designed to increase our brand awareness and deliver even stronger results for our agent members. We are delighted with the strong start to the year and are hopeful that the record search and enquiry levels on our website prove an early indicator of overall market interest and increased market activity in 2012.”

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For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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