Zoopla signs up over 1,000 new agent members in Q1
18th April 2012
Zoopla.co.uk has revealed that it has added 1,124 new estate and letting agent branches to its website during the first quarter of 2012, bringing its total number of paying members to over 11,750. This is the largest quarterly increase in advertisers for the property portal since its launch 4 years ago and has led to the number of property listings available on the website now topping 600,000.
New agent groups to have recently joined Zoopla include Beresfords (Essex), Farrell Heyworth (North West), Putterills (Hertfordshire), Greenslade Taylor Hunt (South West), Newton Fallowell (East Midlands) and Dawsons (Wales) among many others. The increase reflects a combination of the growing shift from offline to online property advertising, Zoopla’s increasing market share evident from the latest Nielsen figures showing it as having the second-largest online property audience in the UK and early signs of a recovery in the housing market.
Jon Notley, Commercial Director Zoopla.co.uk said:: “We’re delighted that so many estate agents and letting agents across the country are now choosing Zoopla as their portal of choice to get the exposure and enquiries that drive their business. It is a reflection of the investment that we have made and continue to make to ensure that we are the leading online marketing partner for UK property advertisers in terms of both value and service.”
Chris Heyworth of Farrell Heyworth commented: “We are delighted to associate the Farrell Heyworth brand with Zoopla. Our initial levels of enquiries have been tremendous, providing our 20 offices with a quality stream of potential clients across the whole market. Particularly we have been impressed by their transparent, and value based pricing model and look forward to developing this already successful partnership over many years.”
This week The Office of Fair Trading (OFT) gave its clearance for the proposed merger between Digital Property Group Ltd and Zoopla Ltd to go ahead. The transaction is now expected to complete within the next few weeks and will create a genuine challenger to current market-leader Rightmove.
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Notes to editors
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla is part of Zoopla Limited which was founded in 2007.
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