Zoopla to become main sponsor of West Bromwich Albion FC
24th May 2012
Zoopla.co.uk is delighted to announce today that they have signed a long-term partnership as the principal sponsor of Premier League football club, West Bromwich Albion. The sponsorship deal will take effect from June 1st will run until at least the 2014/2015 season.
The deal, which marks a new phase of brand activity for Zoopla, following its highly successful national TV campaigns, will see Zoopla branding take pride of place on the shirts of the Albion players, throughout the Hawthorns stadium, on official club merchandise, across the club’s website, on match tickets/programmes and on the interview backdrops featured on Sky and BBC football coverage.
In addition to the extensive branding, the partnership deal also includes comprehensive hospitality opportunities, tickets for games, player appearances and use of the stadium facilities for Zoopla to both entertain its advertising members and support its charitable efforts. Having recently played their last match of the season, the Baggies finished in 10th place this year, their highest ever finish in the Barclays Premier League.
This latest deal confirms Zoopla’s commitment to becoming the UK’s best known online property brand. With only twenty teams in the Premier League, Zoopla joins an elite group of brands including Aviva, Emirates, Samsung and Standard Chartered in securing the principal sponsorship of one of these top class football clubs.
Alex Chesterman, Founder & CEO of Zoopla said: “We are very excited to be partnering with West Bromwich Albion, a family club with a rich heritage and some of the best fans in football. This deal will help raise our brand awareness and reach a huge audience and is a further step in our mission to make Zoopla a household name, synonymous with online property search and research. Our agent members will benefit greatly from the national brand exposure of this partnership as we further cement our position as their most valued marketing partner. We are looking forward to working closely with West Bromwich Albion to ensure that this is a highly beneficial relationship for both parties.”
Mark Jenkins, Chief Executive of West Bromwich Albion Football Club said, “We are delighted to welcome Zoopla as our new principal club sponsor, in what represents the most comprehensive sponsorship deal in the club’s history. We have been impressed by the approach that Zoopla have taken to supporting the club, are confident that they will be a great partner for us and are looking forward to building a strong working relationship with them.”
Adrian Wright, Sales & Marketing Director of West Bromwich Albion Football Club said, “Becoming the club’s main sponsor will help Zoopla extend its reach and audience significantly. Despite having been around for only 4 years, Zoopla.co.uk has become a leading player in the online property sector and one of the UK’s most-visited websites. We have found a fantastic partner in Zoopla and are excited about working with the Zoopla team to help achieve their brand and business objectives over the coming years.”
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About West Bromwich Albion Football Club
Established in 1878, West Bromwich Albion Football Club has a proud heritage and rich tradition as one of the 12 founder members of England’s Football League. The club recorded their best-ever Barclays Premier League finish of tenth in the 2011/12 campaign, securing an unprecedented third successive season in the Barclays Premier League. Strong footballing principles remain at the core of the club and its progressive thinking has seen it thrive on and off the pitch on a global stage, while not forgetting its roots.
The home of the ‘Baggies’ -The Hawthorns – has a 26,272 capacity and sits in a central location in the Midlands, within easy reach of Junction 1 of the M5 and railway network. Like the club’s state-of-the-art training facilities, the stadium offers the ideal backdrop for Barclays Premier League football. It remains a hive of activity all-year round as the club’s directors and staff ensure everything is in place to remain competitive year after year in the biggest league in the world.
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