Zoopla to broadcast property availability via new technology
5th November 2013
Property website Zoopla.co.uk has today launched the trial of a new taxi media platform that will use data from the Zoopla website and intelligently broadcast property availability throughout London.
The availability data of property for sale and to rent will be visible on external LED advertising screens that sit on the roofs of London black taxis and use geo-targeting technology to change the data displayed on the screen according to postcode location as the taxi cabs move around London.
The trial campaign, which fits with the current ‘Smart’ marketing campaign from Zoopla, will be the first use of digital taxi top advertising and geo-targeting technology in the world to use postcode location to broadcast availability in an area. And the campaign is expected to deliver over 3 million ad plays in the run up to Christmas.
Charlotte Harper, Marketing Director of Zoopla.co.uk, commented, “We’re pleased to be trialing this new form of geo-targeting technology. It’s an intelligent and innovative approach in the digital advertising market space and allows us to show property availability across London.”
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For further information, please contact Tim Vooght at email@example.com or on 020 3872 5615.
Notes to editors
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla is part of Zoopla Limited which was founded in 2007.
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