Zoopla to end West Bromwich Albion sponsorship deal
20th January 2014
Property website Zoopla, the principal sponsor of Premier League football club West Bromwich Albion, has announced today that it will end its sponsorship at the end of the current season.
Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season.
Zoopla has worked closely with the Club and the local community throughout its two-season sponsorship, having committed over £100,000 to the Albion Foundation and other local charities, and will continue to meet its obligations for the rest of the current season.
Head of Communications for Zoopla, Lawrence Hall said, “Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities. In recent weeks, however, we have decided to re-evaluate this sponsorship and as a result we will focus our attention on other marketing activities from the end of the season.”
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