Zoopla to power new property platform for Johnston Press
30th August 2011
Zoopla has today announced that it has signed an exclusive deal with leading independent media group, Johnston Press plc, whereby it will power a new classified property platform for all of Johnston’s local websites.
Johnston Press publishes 18 daily newspapers including the Yorkshire Evening Post, The Scotsman and the Portsmouth News as well as 237 weekly newspapers and over 270 local websites, with a combined reach of over 13 million people each month.
The long term strategic partnership between Zoopla and Johnston will see Zoopla extend the distribution and exposure it offers to its agent and developer members onto hundreds of leading local websites across the UK and will provide Johnston with a market-leading property offering for its sizeable website audience and property advertiser base.
The rollout of the new Zoopla-powered offering across all the Johnston websites will be a clear win for agents and developers who currently advertise on Zoopla as well as for Johnston’s audience and advertisers. Johnston will significantly increase the promotion of its online property offering through all of its newspapers and websites once the new service is launched.
Alex Chesterman, Founder & CEO of Zoopla added:: “We are very excited to be embarking on this strategic relationship with Johnston Press, one of the UK’s leading regional media groups. The addition of our property functionality across their significant network of local websites is a natural fit which will provide clear benefits to the Johnston audience and to our members.”
Henry Faure Walker, Digital & Business Development Director, Johnston Press, said:: “Zoopla is one of the most innovative players in the online property space and this partnership will see them power an exciting new property platform for our local websites. The new platform will add further value to both our online audience and property advertisers, and we are delighted to be working with Zoopla.”
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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
About Johnston Press
Johnston Press plc is one of the leading community media groups in the UK and Ireland. It publishes 255 local and regional newspapers across UK and ROI, including 18 daily titles, 156 paid for weekly titles and 81 free weekly titles. It also publishes a range of lifestyle magazines and classified directories. More recently, it launched exhibitions in each its regional markets. Of the company’s 5,000 plus staff, approximately 2,000 are locally based journalists.
Johnston Press operates 273 local websites with over 8 million visitors per month and over 70 million page views per month. Johnston operates partnerships with a number of leading national digital platforms as part of its strategy to deliver best in class digital services in its local markets. Johnston’s online jobs platform, jobstoday, now has over one million visitors per month and is a leading jobs board in its local markets. Through its partnership with Qype, Johnston recently launched a successful new local online directory and review service, Find it. The company has also recently partnered with Nimble Commerce to launch a new online vouchers service, Deal Monster.
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