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Zoopla to power new property platform for Johnston Press

30th August 2011

Zoopla has today announced that it has signed an exclusive deal with leading independent media group, Johnston Press plc, whereby it will power a new classified property platform for all of Johnston’s local websites.

Johnston Press publishes 18 daily newspapers including the Yorkshire Evening Post, The Scotsman and the Portsmouth News as well as 237 weekly newspapers and over 270 local websites, with a combined reach of over 13 million people each month.

The long term strategic partnership between Zoopla and Johnston will see Zoopla extend the distribution and exposure it offers to its agent and developer members onto hundreds of leading local websites across the UK and will provide Johnston with a market-leading property offering for its sizeable website audience and property advertiser base.

The rollout of the new Zoopla-powered offering across all the Johnston websites will be a clear win for agents and developers who currently advertise on Zoopla as well as for Johnston’s audience and advertisers. Johnston will significantly increase the promotion of its online property offering through all of its newspapers and websites once the new service is launched.

Alex Chesterman, Founder & CEO of Zoopla added:: “We are very excited to be embarking on this strategic relationship with Johnston Press, one of the UK’s leading regional media groups. The addition of our property functionality across their significant network of local websites is a natural fit which will provide clear benefits to the Johnston audience and to our members.”

Henry Faure Walker, Digital & Business Development Director, Johnston Press, said:: “Zoopla is one of the most innovative players in the online property space and this partnership will see them power an exciting new property platform for our local websites. The new platform will add further value to both our online audience and property advertisers, and we are delighted to be working with Zoopla.”

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For further information, please contact Tim Vooght at or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

About Johnston Press

Johnston Press plc is one of the leading community media groups in the UK and Ireland. It publishes 255 local and regional newspapers across UK and ROI, including 18 daily titles, 156 paid for weekly titles and 81 free weekly titles. It also publishes a range of lifestyle magazines and classified directories. More recently, it launched exhibitions in each its regional markets. Of the company’s 5,000 plus staff, approximately 2,000 are locally based journalists.

Johnston Press operates 273 local websites with over 8 million visitors per month and over 70 million page views per month. Johnston operates partnerships with a number of leading national digital platforms as part of its strategy to deliver best in class digital services in its local markets. Johnston’s online jobs platform, jobstoday, now has over one million visitors per month and is a leading jobs board in its local markets. Through its partnership with Qype, Johnston recently launched a successful new local online directory and review service, Find it. The company has also recently partnered with Nimble Commerce to launch a new online vouchers service, Deal Monster.

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