Zoopla unveils series of new innovations as it strives to deliver even more value to agents, housebuilders and consumers
10th June 2021
Roll out of ‘In-Search Ads’ gives agents and housebuilders the option to advertise on the listings search page in the style of a listing and with a message of their choice to highly engaged users
Enhanced My Home experience with the launch of ‘Similar Properties for Sale’ will enable consumers to see similar properties to theirs currently for sale on Zoopla and easily compare attributes and asking price without having to create a new search
Improved homepage experience means it’s easier than ever for consumers to request an agent valuation
For housebuilders, Zoopla’s acquisition of Yourkeys will mean improved experiences for their consumers, faster sales, fewer fall-throughs and enhanced reporting on lead conversion
Amid a record first half of 2021 for the property market, Zoopla has unveiled a raft of new innovations as it strives to deliver more value for agents, housebuilders and consumers.
‘In Search Ads’, which match the look and feel of a listing, are surfaced to highly engaged users on Zoopla. The ad creatives are built in house at no additional cost and managed by Zoopla and will feature on the listings search page, which has over 120 million views per month.
The product, which has increased targeting capabilities, will have a flat monthly cost meaning the more impressions that are purchased, the lower the cost will be for agents and housebuilders.
Zoopla has also launched a series of enhancements to the My Home experience, which launched in April, including the launch of ‘Similar Properties for Sale’. This feature enables users of My Home to see similar properties to theirs currently for sale on Zoopla and easily compare attributes and asking price without having to create a new search.
With valuation leads being a key metric for many agents, an improved homepage experience with a valuations request component means that homeowners can quickly and easily request an agent valuation through Zoopla’s homepage. Initial results show this new experience has led to a 30% increase in valuation lead conversions from the home page.
For housebuilders, the acquisition of Yourkeys is already enabling further innovation. Yourkeys reduces the time to complete reservation from 2.5 hours to 25 minutes and its integration with over 400 mortgage brokers enables real time mortgage application tracking.
Andy Marshall, Zoopla’s Chief Commercial Officer, said: “Providing value for our customers is our number one focus. This is why we’re constantly striving to innovate and improve the experience for agents, housebuilders and consumers alike. We hope these innovations continue to do exactly that and ensure we continue to provide a great service to customers.”
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Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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