Zoopla welcomes Charlotte Harper as Marketing Director
11th January 2011
Leading property search and information website, Zoopla.co.uk is pleased to announce the appointment of Charlotte Harper to the role of Marketing Director.
Joining Zoopla with over fifteen years of experience in key marketing roles, Charlotte was most recently UK Managing Director at online dating website Match.com. Prior to that Charlotte was Marketing Director at Travelocity.com and previously held senior marketing roles at O2 and BSkyB.
Charlotte will oversee all consumer and trade marketing activities at Zoopla and will be responsible for the marketing strategy, campaign creation and delivery as well as management of the growing marketing team at Zoopla.co.uk. Key areas of responsibility and oversight will include online marketing, trade marketing, PR and above-the-line advertising. Charlotte will report directly to COO Doug Monro.
Launched less than three years ago, Zoopla has already overtaken a number of long-established players to become one of the UK’s top three property websites. Now attracting over 5 million visitors per month, Zoopla has quickly become the website of choice for a growing number of consumers searching for property and researching the property market.
Zoopla is currently advertising on TV as part of a multi-million pound campaign across a variety of media as it ramps up its aggressive marketing strategy to build its brand and increase its market share.
View latest adverts: www.zoopla.co.uk/improve-your-chances/
Commenting on her new role, Charlotte Harper said, “I am extremely excited about joining the fastest-growing and most innovative business in the online property space. Zoopla is pioneering transparency and efficiency in the property market and it is a thrill to work in an environment that has a clear impact on consumers by helping them make better-informed decisions, especially given the importance when it comes to property. I am really looking look forward to ensuring that Zoopla remains the best place for consumers to search for property online and the most effective online marketing partner for estate agents and developers in the UK."
Alex Chesterman, Founder & CEO of Zoopla added: "We are delighted to welcome Charlotte to the senior team at Zoopla. Her background and extensive experience will ensure that we are making the most of our significant marketing investment over the coming months as we drive to increase our brand awareness and grow our market share."
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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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