Zoopla welcomes Charlotte Harper as Marketing Director
11th January 2011
Leading property search and information website, Zoopla.co.uk is pleased to announce the appointment of Charlotte Harper to the role of Marketing Director.
Joining Zoopla with over fifteen years of experience in key marketing roles, Charlotte was most recently UK Managing Director at online dating website Match.com. Prior to that Charlotte was Marketing Director at Travelocity.com and previously held senior marketing roles at O2 and BSkyB.
Charlotte will oversee all consumer and trade marketing activities at Zoopla and will be responsible for the marketing strategy, campaign creation and delivery as well as management of the growing marketing team at Zoopla.co.uk. Key areas of responsibility and oversight will include online marketing, trade marketing, PR and above-the-line advertising. Charlotte will report directly to COO Doug Monro.
Launched less than three years ago, Zoopla has already overtaken a number of long-established players to become one of the UK’s top three property websites. Now attracting over 5 million visitors per month, Zoopla has quickly become the website of choice for a growing number of consumers searching for property and researching the property market.
Zoopla is currently advertising on TV as part of a multi-million pound campaign across a variety of media as it ramps up its aggressive marketing strategy to build its brand and increase its market share.
View latest adverts: www.zoopla.co.uk/improve-your-chances/
Commenting on her new role, Charlotte Harper said, “I am extremely excited about joining the fastest-growing and most innovative business in the online property space. Zoopla is pioneering transparency and efficiency in the property market and it is a thrill to work in an environment that has a clear impact on consumers by helping them make better-informed decisions, especially given the importance when it comes to property. I am really looking look forward to ensuring that Zoopla remains the best place for consumers to search for property online and the most effective online marketing partner for estate agents and developers in the UK."
Alex Chesterman, Founder & CEO of Zoopla added: "We are delighted to welcome Charlotte to the senior team at Zoopla. Her background and extensive experience will ensure that we are making the most of our significant marketing investment over the coming months as we drive to increase our brand awareness and grow our market share."
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For further information, please contact Tim Vooght at email@example.com or on 020 3872 5615.
Notes to editors
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla is part of Zoopla Limited which was founded in 2007.
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