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16th March 2011

- listed as #2 UK property site for second month running in January -

According to the latest data from independent website traffic monitoring firm Nielsen, was once again the second most-visited property website in the UK in January.

The Nielsen (Source: MediaTel/UKOM) figures place in the #2 position behind Rightmove but ahead of any of the TDPG websites. Zoopla attracted a unique audience of 1,923,000 users in January compared to 3,599,000 for Rightmove, 1,619,000 for Findaproperty and 1,048,000 for Primelocation.

Zoopla is also reporting a significant increase of over 25% in the number of advertisers (estate agents and developers) on its website during the last 12 months, having secured contracts in the last few months with key agents including Arun Estates, Kinleigh Folkard & Hayward and Badger Holdings (Townends / Regents) as well as leading developers including Barratt, Miller and Redrow.

Alex Chesterman, Founder & CEO of Zoopla said: “Zoopla has become an increasingly important source of exposure and enquiries for UK agents and developers over the past year and, as one of the most cost-effective platforms we are delighted to be in a position of helping our members make the most of their marketing budgets. The latest traffic figures clearly show that more and more consumers are turning to Zoopla first when searching for property in the UK.”

Rank Site Unique Visitors January 2011
1 Rightmove 3,599,000
2 Zoopla 1,923,000
3 Findaproperty 1,619,000
4 Primelocation 1,048,000

Source: MediaTel/UKOM powered by Nielsen

- Ends -

For further information, please contact Tim Vooght at or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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