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Zoopla.co.uk launches new national TV campaign

3rd May 2011

Following the success of its first TV advertising campaigns late last year and in January, Zoopla.co.uk have launched a new national campaign – its biggest to date – as it continues to grow its brand awareness and take market share from its rivals.

This latest TV advertising campaign from Zoopla will include a number of new adverts which build on the theme of the previous ads and highlight key features of the service. The seven-figure campaign is expected to further increase traffic to Zoopla.co.uk and deliver even greater leads and exposure for its member estate agents and developers.

The multi-channel TV campaign will include prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. Zoopla will also be advertising extensively on radio for the first time over the coming weeks as part of its strategy to increase awareness across multiple media channels.

Zoopla.co.uk has been catching up with its longer-established competitors fast, with both comScore and Nielsen recently ranking it as the second most-visited property website in the UK. The data also shows just how far and fast Zoopla has come, with comScore showing Zoopla.co.uk year-on-year audience growth of 54.5%, versus only 9.6% for Rightmove and negative growth of -3.9% and -2.5% respectively for each of Findaproperty and Primelocation.

Alex Chesterman, Founder & CEO of Zoopla said: “We are committed to investing to ensure that we are maximising the exposure and enquiries that we deliver to our members. Our previous TV campaigns have been very successful at increasing our brand awareness and we are very excited by our latest ads and embarking on our biggest campaign to date. We will continue to ensure that we remain the most effective online marketing partner for our members.”

View the latest ads here:

Smarter

Weekend

Kerching

- Ends -

For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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