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3rd March 2011

Leading property search and information website has been crowned the ‘Best Property Portal: Western Europe’ in the inaugural Property Portal Watch Awards, which recognises companies for their “innovative approach to running a successful property portal.” beat stiff competition from over 50 portals considered across Western Europe, one of the most mature markets for property websites, which includes many established players who have been in the market for well over 10 years., which launched just over three years ago, has led innovation and efficiency and quickly become the UK’s second biggest property website (Hitwise and Nielsen).

Over the past 12 months, has seen exceptional growth with leads sent to its members up an impressive 369% and visits up 83% since last February, making it one of the most important sources of enquiries for UK agents and developers. In addition, Zoopla exclusively powers the property search function on a number of leading UK websites including Yahoo, MSN, Sky, Virgin and TalkTalk allowing it to provide its members unrivalled exposure in the UK market.

What the judges said: “In just three years, has managed to carve out a place among the top three portals in a market dominated by What stands out as particularly innovative about the portal is its aim to engage with homeowners on a continuous basis. By listing every home in the UK, can connect owners to local agents when they consider moving and provide targeted appraisal leads via its AskAnAgent tool, as well as provide applicant leads for existing inventory.”

Alex Chesterman, Founder & CEO of said: “We are delighted to have won this award and be recognised for our innovative approach and proposition. We continue to invest in making the UK’s leading online destination for both property search and research and, given the high quality of competition in this space, we are constantly striving to offer the best possible service to our members and experience for our users.”

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For further information, please contact Tim Vooght at or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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