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Zoopla.co.uk reveals most influential agents on social media

13th May 2013

Zoopla.co.uk has today launched the Zoopla Property Power 100 - a live leaderboard of the top 100 most influential residential property agents on Twitter.

The list, which will be updated weekly, identifies those agents most active on Twitter with each being scored based on numerous social signals including re-tweets, mentions, followers and replies to create the Zoopla Property Power 100. Further social media activities will be added into the scoring criteria over time.

The purpose of the Zoopla Property Power 100 is to highlight the most active and influential agents on Twitter and to encourage those less active to think about how social media can help to build their brand and develop their profile and reputation in their local markets.

Alex Chesterman, Founder & CEO of Zoopla.co.uk said,, “Social media and property marketing go hand in hand – we’re a nation obsessed with property and using social media to extend this conversation makes perfect sense. Those agents on the Zoopla Property Power 100 are the most active and influential in social media today but that can change overnight with a little effort from others interested in making their presence felt.”

Top 5 Twitter Tips from Zoopla.co.uk for Agents
  • Don’t auto-feed all your properties to your twitter timeline
  • Identify and engage with those currently house-hunting in your area
  • Tweet photos of your best or most interesting properties
  • Be helpful and tweet useful, relevant links and highlight your local knowledge
  • Post at least twice a day

Agents who are currently not featured on the Zoopla Property Power 100 can submit their Twitter handle here to see how far up the Zoopla Property Power 100 leaderboard they may feature.

To view the Zoopla Power Property 100 and claim your badge of honour please visit: https://www.zoopla.co.uk/property-power-100/

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For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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