Zoopla.co.uk set for national TV push in January
29th November 2010
Following the successful launch of its first national TV ad campaign in late summer, leading property portal Zoopla.co.uk will be returning to the small screen in January to help its member agents take advantage of the peak house-hunting season.
As part of its aggressive marketing strategy for 2011, the multi-channel TV campaign will include prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels and will be part of a larger multi-million pound campaign including a variety of other advertising media.
Zoopla.co.uk saw a 23% increase in visitors to its website and a 26% increase in leads sent to its member agents from its first TV campaign and expects the upcoming campaign to perform even better as its brand awareness continues to grow.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said: “Having grown our agent membership base and market share impressively over the past year, we are looking to re-invest very heavily over the coming months to ensure that we are maximising the enquiries and exposure that we provide to our members. We now deliver tens of thousand of leads daily to our member agents across the UK and we will continue to invest whatever it takes to build Zoopla into a household name and become the most effective online marketing partner for our members.”
View sample ad: www.zoopla.co.uk/improve-your-chances/
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For further information, please contact Tim Vooght at firstname.lastname@example.org or on 020 3872 5615.
Notes to editors
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266