Zoopla’s Spring marketing campaign delivers uptick in vendor leads
8th June 2023
Zoopla’s Spring marketing campaign has delivered some strong results for agents - further cementing Zoopla’s position as a trusted portal for home information and homeowners looking to sell.
The campaign has delivered an 11% YoY increase in vendor lead volume from January to April 2023, while Zoopla is now the number one portal for brand awareness when it comes to homeowners wanting to understand the value of their home and get information on selling.
Aside from its marketing, Zoopla has also been making changes to its website to find more ways to connect homeowners with agents. Zoopla has implemented four optimisations to the site including updating Zoopla’s instant valuation journey, which alone attracts 500,000 sessions per month, to suggest that homeowners looking to sell can get a more accurate valuation from an agent. This has led to a +45% uplift in leads coming from this journey on the website.
Zoopla has also launched a new product called ‘Property Alerts Sponsorship’ to enable agents to capitalise on this increased traffic to its website. Property Alerts Sponsorship enables agents to showcase their brand to highly engaged applicants. With the millions of 'For Sale' property alert emails we send per week, we see an average of 60% open rates (vs a 20% industry average).
Agent’s branded message of choice and a link to a preferred page e.g. their website are strategically placed within Zoopla’s property alert emails and will reach active property-seekers who have expressed a strong search intent in the specific area of an agent. With owner movers making up two thirds of moves this year, agents can also reach homeowners who are starting their search and may be looking for an agent to instruct. To find out more about Property Alerts Sponsorship, agents can get in touch with Zoopla here.
Nikki Cole, Director of National Sales at Zoopla comments: “We’re delighted to see that our latest marketing campaign has successfully capitalised on the Spring market momentum and delivered some strong results for agents. We know lead volumes are a priority for agents as we enter the summer months and the work we’re doing to optimise the Zoopla website should re-affirm to our agent customers that this is a key priority for us.”
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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
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