ZPG’s companies include some of the UK’s most well recognised, trusted and innovative digital brands. These brands, including Zoopla, Uswitch, Money, PrimeLocation and SmartNewHomes, aim to empower consumers to make smarter property and household decisions.
Alongside these household names, ZPG is also one of the leading residential property software and data providers with a range of industry-leading products including Hometrack, Alto, Calcasa, and many others.
As the company approaches the second anniversary of its transition to a privately-owned company, ZPG continues to focus on its goal of providing significant value and an ever improving experience to customers and consumers. This approach, led by its talented and ambitious management team, is in turn supported by Silver Lake and Red Ventures, each of which provides unique expertise in product, technology and marketing. This, combined with ZPG’s ability to think long-term, enables the company to make investments and other decisions that might not be possible in a public market context.
Key updates for the two divisions of ZPG (Property and Comparison) over the first six months of the fiscal year ending September 2020 are outlined below.
The last six months saw Zoopla, ZPG’s property arm, continue to focus on its purpose of re-imagining intelligent home decisions for all.
An exciting new approach to Marketing
Following a series of key hires, December saw the launch of a major national marketing campaign featuring Zoopla’s new brand positioning “We know what a home is really worth”. The campaign, the first devised by the award-winning Lucky Generals, targeted first-time buyers and renters, representing the largest media spend in the company’s history.
Utilising TV, VOD, social media, out of home amongst other channels, over half the “in-market” UK population (52%) saw the campaign. This drove a 14% uplift in sessions on Zoopla across the peak period.
Zoopla also radically reshaped its approach to CRM, directly targeting consumers actively looking to move home, helping to drive increased value for agents. 200,000 people participated in the company’s first ‘Zooploma’, an expert guide for first-time buyers, guiding them with support and advice on getting on the property ladder, as well as recommending suitable properties.
Market leading Research & Insights
Zoopla Research & Insights team, led by industry veteran Richard Donnell, has cemented the company’s position as the UK’s leading authority on residential property. The team, recently strengthened by the appointment of Gráinne Gilmore as Head of Research delivers an ongoing series of reports, notably Zoopla’s monthly Cities Index and its quarterly Rental Market Report to home hunters, customers, prospects, public policy stakeholders and the wider property industry. These reports, alongside Zoopla’s market-leading commentary, are considered the gold-standard in property research and analysis.