Another strong showing for the online property sector in August
- Pent up demand leads to increased house-hunting activity -
With evidence that the UK economy is beginning to emerge from recession, it appears that house-hunters are once again searching the market in record numbers. According to the latest figures from independent tracking sources Nielsen and comScore, activity on the UK's leading property websites was up again in August, growing 8% over a strong showing in July.
The figures show that unique visitors to the top 10 UK property websites grew from 8.9 million in July to 9.7 million in August - an encouraging figure, suggesting growing demand from buyers searching the market. The majority of the leading websites in the sector surprisingly attracted higher traffic levels during what was expected to be a quiet holiday month.
Zoopla.co.uk grew at a far greater pace than its peers, with 26% month on month growth cementing its position again as the fastest growing business in the sector. And as a result of its acquisition of the Propertyfinder Group earlier this summer, Zoopla Limited now controls the 3rd and 4th most-visited portal businesses in the UK.
Alex Chesterman, CEO of Zoopla, commented: "These figures and the recent growth certainly suggest that there is a lot of buyer interest returning to the market. We sent a record number of leads to our agent members in August. We are delighted by the overall market pick up and the fact that Zoopla.co.uk grew at a rate almost three times the sector average. As we move towards integrating the Zoopla.co.uk and Propertyfinder.com businesses, the value we offer our agent members in clear in terms of our audience size, lead volumes and unique features."
August 09* .000s | July 09* .000s | MoM growth | |
|---|---|---|---|
Rightmove | 3,024 | 2,783 | 8.65% |
Digital Property Group** | 2,371 | 2,132 | 11.19% |
Propertyfinder Group** | 1,429 | 1,317 | 8.47% |
644 | 510 | 26.27% | |
Nestoria | 637 | 577 | 10.37% |
Globrix | 592 | 535 | 10.56% |
Trovit Homes | 436 | 426 | 2.23% |
Trinity Mirror Network** | 208 | 276 | -24.64% |
Fish4Homes** | 200 | 216 | -7.41% |
Home.co.uk | 165 | 158 | 4.43% |
Totals | 9,703 | 8,930 | 8.66% |
* Average number of unique visitors per Nielsen & comScore ** Figures include combined audience from multiple websites
- Ends -
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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