base property specialists partner exclusively with Zoopla
20th March 2020
Award-winning London lettings specialist consolidates listings with single portal
One of the most respected agents in London, base property specialists is independent, and prides itself on delivering first rate customer service.
The news follows Co-Founder and Company Director Kristjan Byfield’s open letter to the industry yesterday. An impassioned piece, it calls on agents to choose portals, and suppliers as a whole, that best fit their business and value their custom.
Kristjan Byfield, Co-Founder and Company Director at base, explains: “Listing exclusively with Zoopla was a no-brainer for me. Detailed research has shown the ever-rising value of Zoopla to our business. Last year alone, Zoopla delivered more revenue than its nearest competitor for roughly half the cost.
“As business owners, the return on investment we receive from every supplier is always a key consideration. The fact is, Zoopla delivers us great quality applicants who convert into fantastic tenants. Zoopla’s ascendency in the London rental market has been well documented and aligns well with our business ambitions. This is further enhanced by the stable of tech products on offer- many of which we use.
“I’ve been impressed with Zoopla’s commitment to customer success, its investment in product and tech, and the nature of the partnership it has forged with us. Long may that continue.”
Andy Marshall, Chief Commercial Officer, Zoopla, commented: “base needs little introduction. It is a genuine force of influence in the industry and we have much respect for Kristjan and An who lead the business.
“base is results orientated, and our commitment to driving growth in listings, valuation and applicant leads is designed to support its business objectives in both the short and long term. base will also benefit from our continued investment into new products, technology and people as we work to provide the best value for money for agents.
“We look forward to partnering with more agents on an exclusive basis in 2020 as we help them realise their ambitions.”
This news builds on Zoopla’s recent succession of business wins, which saw 345 branches sign up in January. Dacre, Son & Hartley, Kinleigh, Folkard & Hayward, Carter Jonas and Boydnes are amongst these recent joiners.
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