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Britian's Knowsiest neighbours' revealed

5th March 2012

British homeowners’ obsession with house prices and monitoring the value of their homes shows no sign of waning, according to research from property website Zoopla.co.uk which provides free value estimates on every UK home along with over 17 million sold prices.

The research shows an increasing trend of homeowners not only tracking the market value of their own home but also keeping an eye on the value of their neighbours’ properties. With information as a valuable commodity, those ‘in the know’ about local house prices and trends are likely to have a significant advantage when transacting in the property market.

The latest data reveals that homeowners in Harpenden, Pinner and Reigate are the ‘knowsiest neighbours’ in Britain (most in the know about local property values) whilst residents in Aberystwyth, Birkenhead and Saltburn-by-the-Sea are the least ‘knowsey neighbours’ (least bothered about keeping track of local property prices).

Also revealed is the ‘knowsiest street in Britain’, Newton Road Birmingham, B43, where residents regularly checked the value of their own homes and neighbouring properties on Zoopla.co.uk more frequently over the past 12 months than anywhere else in the country. The data from Zoopla also shows that ‘knowsiness’ increases with property values with most of the ‘knowsiest’ streets and areas having property values well above the national average.

Nicholas Leeming, Business Development Director of Zoopla.co.uk comments: “As a nation obsessed with property values, it is clear there is an advantage in staying ‘in the know’. Knowing when to buy or sell and how much to pay or ask is the key to a successful property transaction and can avoid the pitfalls of overpaying or being stuck for longer than expected.”

Areas with 'Knowsiest neighbours' in Britain

Rank Location Average Property Value
1 Harpenden, Hertfordshire £577,848
2 Pinner, London £443,458
3 Reigate, Surrey £407,038
4 Maidenhead, Berkshire £380,142
5 Farnham, Surrey £423,457
6 Caterham, Surrey £342,423
7 Stanmore, London £441,084
8 Teddington, London £499,001
9 Ascot, Berkshire £598,767
10 Weybridge, Surrey £598,767

Source: Zoopla.co.uk (February 2012)

Areas with least 'Knowsey neighbours' in Britain

Rank Location Average Property Value
1 Aberystwyth, Ceredigion £184,342
2 Birkenhead, Merseyside £94,804
3 Saltburn-by-the-Sea, North Yorkshire £128,561
4 Barrow-in-Furness, Cumbria £110,291
5 Wednesbury, West Midlands £106,470
6 Peterlee, Durham £90,171
7 Felixstowe, Suffolk £183,272
8 Cleethorpes, Lincolnshire £115,258
9 South Shields, Tyne & Wear £116,972
10 Salford, Greater Manchester £120,491

Source: Zoopla.co.uk (February 2012)

'Knowsiest neighbours' in Britain

Rank Street Average Property Value
1 Newton Road, Birmingham, B43 £191,080
2 Uxbridge Road, London, W5 £413,219
3 Burrells Wharf Square, London E14 £310,682
4 The Avenue, London, E4 £292,044
5 Battersea Park Road, London, SW8 £335,213
6 Torbay Road, Harrow, HA2 £305,443
7 Kingston Road, London, SW19 £331,385
8 Scarisbrick New Road, Southport, PR8 £163,909
9 Loughborough Road, Nottingham, NG2 £194,330
10 Chase Side, Enfield, EN2 £280,486

Source: Zoopla.co.uk (February 2012)

- Ends -

For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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