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Call the Midwife makes Poplar popular

19th December 2017

  • Zoopla has ranked 2017’s best performing TV drama locations by property price growth
  • ‘Call The Midwife’s’ Poplar comes top with its properties’ values increasing by 3.89 per cent
  • ‘The Crown’s’ St James comes bottom with negative growth of -2.93 per cent
  • It’s been a great year for British TV dramas with gripping storylines keeping viewers glued to their screens. As the year ends, Zoopla has looked to see if our love for a great drama has driven the same interest off screen, and reviewed property price rises in the locations where our most loved shows are set.

    London’s Poplar, home of ‘Call The Midwife’, was the best performing TV drama location of 2017. Property prices in the area have grown by 3.89 per cent over the last year, compared to the national average of 2.64 per cent. Homes on the East London streets, which viewers regularly watch the sisters cycle down, are now valued at £562,777.

    Birmingham, the setting of the epic gangster drama ‘Peaky Blinders’, comes second – properties here have seen a significant 3.64 per cent rise in value over the past 12 months. Dorset’s West Bay, home of crime drama ‘Broadchurch’, takes third place – up 3.16 per cent since last year. Moving across the South West to the brooding moors of Bodmin, where Captain Poldark resides, properties have seen a more modest increase of 1.79 per cent.

    In the capital, Sherlock’s flat would now cost 2.39 per cent less than last year, with average prices in Baker Street falling to £1,801,443. Fans of ‘The Crown’ could also snap up a royal residence for £52,409 less than in 2016, with properties in St James falling by 2.93 per cent to £1,738,536 – the worst performing TV location on the list.

    Lawrence Hall, spokesperson for Zoopla comments: “There have been a number of great dramas set in some scenic locations across Britain this year. With the popularity of these TV dramas, we thought it would be interesting to see how properties in the much-loved TV locations have performed, and whether their new-found fame has impacted the local property market’s values.”

    Top performing TV drama locations




    YoY % change

    Average Property Prices December 2017

    Average Property Prices December 2016


    Call the Midwife






    Peaky Blinders







    West Bay












    Baker Street





    The Crown

    Buckingham Palace / St James




    Source: Zoopla, December 2017

    - Ends -

    For further information, please contact Tim Vooght at or on 020 3872 5615.

    Notes to editors

    Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

    At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

    Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

    Zoopla is part of Zoopla Limited which was founded in 2007.

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