Property sellers holding firm on asking prices
15th May 2012
Despite some of the recent gloom in the housing market, the number of properties for sale in Britain that have been reduced in price since coming onto the market has actually fallen over the last three months. The average asking price discount has also fallen, despite the changes to stamp duty land tax (SDLT) in March, according to property search website Zoopla.co.uk.
One third (34%) of properties currently for sale have been reduced in price since first coming onto the market – down from 37% in February. And the average discount on the original asking price has fallen by more than £500 over the same period. Average asking price reductions now stand at £19,012 (7.5%).
The drop in proportion and size of asking price discounts has emerged despite the reintroduction of stamp duty for first time buyers and the introduction of the 7% stamp duty tax on properties sold at over £2m.
Nicholas Leeming of Zoopla.co.uk, commented: “The changes to the stamp duty rules significantly increased the cost of buying for many and there were concerns this would quash demand and force sellers to make bigger cuts in their asking prices. However, it appears demand has remained strong enough for average discounts to actually fall.”
The proportion of properties on the market for over £1m that have been reduced in price has also fallen to 27% (down from 30% in February). The total amount knocked off the original asking prices of all properties currently for sale across the country stands at £2.9 billion, with £1.3 billion in reductions in London alone.
Zoopla.co.uk, which lists hundreds of thousands of properties for sale, offers a unique facility that allows house-hunters to sort their property search results by those that have been most reduced in price, highlighting potential property bargains to home buyers and renters.
Newcastle tops the list of places where the biggest discounts are currently being offered by sellers with average reductions of 11.1% (£22,151). Sellers in Liverpool have also made large concessions, knocking 9.2% (£14,031) off their original asking prices on average.
Rotherham has the highest proportion of discounted properties for sale with 43.9% of sellers having cut their asking prices at least once. Other areas with a high proportion of asking price reductions include Swansea (42.5%) and Barnsley (41.6%).
Nicholas Leeming added:, “While sellers in some areas have had to make significant price concessions in order to attract buyers, it’s encouraging to see the overall trend of less price reductions and a drop in the size of these reductions.”
Top 50 Areas with Highest Proportion of Asking Price Reductions
|Rank||Location||% of Homes on Market Reduced||Avg. Price Reduction (%)||Avg. Price Reduction (£)|
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Notes to editors
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.
Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).
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