Recovery in sales market drives over £100bn sales pipeline for agents - the largest in four years and 48% higher than 2 years ago

New research from Zoopla, one of the UK’s leading property websites, reveals that the estate agency industry is working through the largest sales pipeline for over four years. 

There are 394,000 sales agreed proceeding to completion with a total sales value of just over £100bn. This represents over £1bn in commission value to agents. The sales pipeline is the largest since May 2021 (£105bn) and the highest level in September for over six years.  

A record high number of homes for sale over the last year has brought more sellers and buyers into the market, a trend supported by greater stability in mortgage rates. Earlier in 2025 banks adapted their lending rules which delivered all buyers using a mortgage a 20% increase in borrowing capacity. 

This has supported demand from first time buyers as well as homeowners planning their next move, with many delaying moving decisions during the period of higher mortgage rates in 2022 and early 2023. The value of the sales pipeline today is 48% higher than in September 2023, boosting agent revenues from the sales market.

The total number of homes for sale remains high, averaging 36 homes per agency branch which has boosted choice for home buyers.  To help agents to capitalise on the scale of the opportunity, Zoopla has been innovating to drive more high quality buyers and sellers to agents. Many buyers are also sellers, and the value they can get for their current home is important in setting the budget for their next home move.  

Over 4.8 million homeowners are subscribers to Zoopla and able to track their home value every month, accessing tools that help them understand the potential demand for their home and track other sales across their local market. 

Zoopla’s Prospect Plus product connects this audience with agents and delivers a 43% conversion rate from lead to instruction.

Rich Hayes, Chief Operating Officer at Zoopla is urging agents to consider tailoring their marketing approach to take advantage of the increased desire to move home as well as planning for 2026: 

“Market confidence has rebounded, and this is a great opportunity for agents to re-engage with vendors who may have gone quiet but could now have renewed motivation to sell.

“It’s also a good time to re-evaluate your marketing strategy. Review your listings’ photography and descriptions to make sure they stand out, or consider using Zoopla’s premium listings and featured property slots to increase visibility among the UK’s most motivated mover audience.

“At Zoopla, we’re focused on helping agents turn this record sales pipeline into growing sales revenues that can support continued business growth into 2026 and a strong return on investment from marketing. That includes building confidence among potential sellers through tools like our buyer demand feature, and continuously improving our website to enhance listings performance and deliver high quality buyers to agents.”