Zoopla.co.uk acquires Byteplay Ltd

Leading property website, Zoopla.co.uk announced today that it has acquired property technology company, Byteplay Ltd, for an undisclosed sum.

The Byteplay assets acquired include OnOneMap.com, DotHomes.com and Extate.com which will all now be re-directed to Zoopla.co.uk, along with a host of local 'propertygazette' websites, such as bristolpropertygazette.co.uk and coventrypropertygazette.co.uk which cover every main UK town from Penzance to Perth.

The deal stands to be a win for estate agents advertising their properties on Zoopla.co.uk, who will now gain more exposure and receive more leads via these local property sites as a result of the acquisition. Zoopla.co.uk now owns directly and powers an impressive range of local and national websites, offering estate agents unrivalled exposure across the internet.

Zoopla.co.uk continues to mount a serious challenge to market leader Rightmove, having recently won the support and endorsement from the three largest estate agent groups in the country, Countrywide, Connells and LSL Property Services.

Alex Chesterman, Founder and CEO of Zoopla.co.uk said: "Byteplay has a number of interesting assets which will allow us to better serve our member agents and provide even more enquires and greater exposure."

- Ends -

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

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