Zoopla acquires Houseprices.co.uk
4th January 2011
Leading property search and information website, Zoopla.co.uk announced today that it has acquired Houseprices.co.uk, the UK’s #1 sold house prices website, for an undisclosed sum.
Launched in 2005, Houseprices.co.uk was one of the first websites in the UK to offer Land Registry sold house price information free to consumers. It quickly became, and has since remained, the leading standalone website for property price paid data in the UK, attracting over 1 million visits per month and consistently listed as one of the Top 10 most-visited property websites in the UK, according to Nielsen (Source: MediaTel/UKOM).
Houseprices.co.uk offers users free access to over 11 million house price paid records in England and Wales that have sold since 2000. It will continue to be operated as a separate brand and website by Zoopla but will now link directly to the Zoopla.co.uk website, allowing users to easily access local properties for sale, current property value estimates and other features and tools available on the Zoopla.co.uk website.
The deal is a natural fit for Zoopla, which leads the market in online property pricing information and provides a further opportunity to build on its already impressive growth. It is also a win for estate agents and homebuilders who advertise their properties on Zoopla.co.uk as they will now benefit from further exposure and leads as a result of this deal.
Alex Chesterman, Founder & CEO of Zoopla said: “This acquisition adds to the growing list of websites that we now either own directly or power exclusively, extending our reach even further and allowing us to offer our agent and developer members exposure to a unique and unrivalled online audience. Houseprices.co.uk has built a very strong following over the years by offering a great service, which we intend to continue.”
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Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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