Zoopla launches new vendor product “Prospect Plus”. Product will connect agents to its high intent MyHome audience, driving over £2bn in potential sales commission
Zoopla is providing agents with access to its MyHome homeowner audience for the first time
This audience consists of over four million homeowners, 700,000 of whom have signalled that they are serious sellers who are ready to move in the next 12 months
Prospect Plus connects these motivated sellers with local agents
The sales commission from these would-be movers is estimated to be over £2 billion
This is a brand new type of seller lead for agents, with Zoopla data showing a market leading conversion rate of over 40% from valuation sent, to instruction
Zoopla, one of the leading property websites, has launched Prospect Plus, an innovative new product that delivers agents direct access to serious sellers that have signalled they want to move home in the next 12 months. This new product unlocks over £2bn in potential sales commission value for agents.
Zoopla has been building its MyHome audience for several years with more than four million homeowners now using the tool to stay informed on their property’s value, housing equity, local demand, and recent sales in their area. Among this highly engaged audience, 700,000 have signalled an intent to move in the next 12 months, creating a powerful pool of in-market sellers and reinforcing why Zoopla leads in valuations with 61% of consumers coming to Zoopla first for a valuation.
Prospect Plus is designed to connect agents with these high-intent prospects. Early results from the 150 agents using the product show a conversion rate of over 40% from valuation requests to instructions already delivering a strong return on investment for Zoopla customers.
Prospect Plus is designed to unlock ROI for agents from this growing audience, including:
More quality prospects: direct access to a new audience of serious sellers ready to move
More instructions: Prospect Plus delivers agents targeted insights on seller prospects, designed to help them ‘win in the living room’. This includes seller activity on Zoopla, saved property searches and expectations on property valuation
More sales: it delivers high-converting seller leads, to help agents unlock more sales revenue
In the two weeks since the product was launched, over 150 branches have signed up to Prospect Plus and are benefiting from an influx of high quality seller leads. This includes Simon Gallacher, Director MNAEA of Up Estates who said: “Zoopla has always delivered valuation leads for us, but with Prospect Plus, the quality and outcome of those leads has significantly improved. We’ve seen a clear uplift in prospects that have gone on to convert into instructions - and ultimately, sales. It’s more sophisticated and the results are tangible, we’d highly recommend it to any agent looking to win more business.”
With over 100,000 new sign ups every month to MyHome, this homeowner audience is set to grow further in 2025, boosting transaction volumes and helping the overall market grow.
Prospect Plus also offers agents flexibility with cost-per-lead pricing and the ability to choose the postcodes where they would like to use the product. To find out more, agents can get in touch at: https://business.zoopla.co.uk/prospect-plus
Rich Hayes, Chief Operating Officer at Zoopla, comments: “At Zoopla, we continue to invest in building the UK’s largest homeowner audience so we can unlock value for estate agents. Homeowners come to Zoopla for home valuations and one in four properties listed for sale now come via our unique MyHome audience. We believe Prospect Plus provides agents with the best tool for converting seller leads in the industry.
“We’re just getting started and we have a number of additional untapped opportunities for Zoopla to engage consumers and create additional value for our customers that we will be bringing to market in the future.”