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Zoopla.co.uk now UK's second most popular property website

7th February 2011

According to the latest independent data for January from Experian Hitwise, Zoopla.co.uk is now the 2nd most popular property website in the UK, demonstrating remarkable growth for one of the newest market entrants and a business that has been around for only 3 years.

Zoopla.co.uk, which has now broken into the top 100 websites in the UK, was ranked 98th by Experian Hitwise in January for share of total web pages viewed by UK users, putting it well ahead of its longer-established rivals including Findaproperty (ranked 125th) and Primelocation (ranked 193rd).

Zoopla.co.uk’s position as the #2 UK property website behind only Rightmove is confirmed by the most recent figures for December released by website monitoring firm UKOM Nielsen. According to UKOM Nielsen data, the unique audience figures in December were 1,034,000 for Zoopla compared to 852,000 for Findaproperty and 656,000 for Primelocation.

Over the past 12 months, Zoopla.co.uk has seen exceptional growth with leads sent to its member agents up an impressive 368% since last January, making it one of the most important sources of enquiries for UK agents and developers. In January alone, Zoopla.co.uk recorded numerous new daily traffic highs with almost 8 million visits during the month and 3 searches per second being conducted on its website.

Alex Chesterman, Founder & CEO of Zoopla said: "We are delighted to have made it into the top 100 UK websites by share of pages viewed in January. We continue to innovate and invest in making Zoopla.co.uk the UK's leading online destination for both property search and property research and are clearly having a major impact in the space for both consumers and our agent members."

Rank Site Unique Visitors December 2010
1 Rightmove 2,350,000
2 Zoopla 1,034,000
3 Findaproperty 852,000
4 Primelocation 656,000

Source: MediaTel/UKOM powered by Nielsen

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For further information, please contact Tim Vooght at pr@zoopla.co.uk or on 020 3872 5615.

Notes to editors

Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

Launched in 2008, Zoopla has since been one of the fastest growing websites in the UK, now attracting over 40 million visits per month and we are proud to have collected numerous awards and accolades along the way, including being named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta).

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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