Our research shows the locations first-time buyers have been flocking to, plus the prices they paid and the deposits they put down.

Luton in Bedfordshire is the most popular place in Great Britain for first-time buyers to purchase a home, according to our latest research.

A typical first-time buyer in Bedfordshire bought a three-bedroom terraced house for £250,000, with a deposit of £37,500 and a household income of £47,000.

Wolverhampton in the West Midlands came second in our list of first-time buyer hotspots. With an average purchase price of just £145,000 is the most affordable in our top 20 list of locations.

Barking and Dagenham took third place, with first-time buyers typically paying £325,000, needing a deposit of £48,750 and a household income of £61,000 to purchase a home there.

Tower Hamlets in London and Harlow in Essex, where the average first-time buyer pays £445,000 and £275,000 for their home respectively, completed the top five.

This interactive map will show you the top 20 hotspots in Great Britain, as well as the top 10 for London and each region.



Which regions are the hottest?

Surprisingly, given its high prices, 10 of the top 20 first-time buyer hotspots were in London.

Alongside Barking and Dagenham and Tower Hamlets, Hackney, Newham, Islington and Greenwich also made it into the top 10.

London also accounted for the most expensive location in the top 20, with first-time buyers getting on to the property ladder in Islington paying an average of £525,000 to purchase a two-bedroom flat, requiring a deposit of £78,750 and a household income of £99,000.

Essex and the Midlands prove popular

As well as taking the top spot, three other locations in the East of England made it into the top 20, with Harlow coming in fifth place, followed by Thurrock in eleventh place and Basildon in thirteenth.

The West Midlands also accounted for four of the most popular places for first-time buyers, with Wolverhampton joined by Sandwell, Coventry and South Staffordshire.

There were only two first-time buyer hotspots in the South East, namely Slough and Reading, which came in 19th and 20th place respectively.

What’s the background?

Gráinne Gilmore, head of research at Zoopla, said: “First-time buyers remain one of the largest cohorts of purchasers across the country, and our data shows that they remain very active within the capital.

“The hotspots in the West Midlands reflect activity in this market more widely, but also underlines how the increased affordability of housing in these markets is appealing to those climbing onto the housing ladder.”

How to find your new home

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Top three takeaways

  • Luton in Bedfordshire in the most popular place in Great Britain for first-time buyers to purchase a home

  • London accounted for 10 of the top 20 hotspots, while four each were in the East of England and the West Midlands

  • Wolverhampton in the West Midlands is the cheapest hotspot in which to purchase a home, with the average first-time buyer paying £145,000.

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How we crunched the numbers

The ranking is based on the proportion of applicant leads that can be attributed to first-time buyers (FTBs) and represents areas which have seen the greatest share of demand from FTBs between August and October. The income required refers to the avg price from the fourth column of the table above and the deposit is assumed at 15%. Income required is based on assumption of required LTI (loan-to-income) ratio of 4.5.
The typical first-time buyer's house price does not necessarily represent the price of the most popular property type.
*Research conducted between August and October 2020
** - values rounded to the nearest £1,000
The information and data in this article was correct at the time of publishing and every attempt is made to ensure its accuracy. However, it may now be out of date or superseded. Zoopla Ltd and its group companies make no representation or warranty of any kind regarding the content of this article and accept no responsibility or liability for any decisions made by the reader based on the information and/or data shown here.
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