Reading time: 4 minutes

New Year demand for property hits record levels, up 50%

The housing market enjoys its biggest New Year bounce in five years, with demand soaring for all types of property.

Guest Author
Words by: Nicky Burridge

Contributing Editor

Demand for property soared by 49% in January, in the biggest New Year bounce for five years.

Record demand was recorded for all property types, as buyers searched for both houses and flats, according to our latest House Price Index.

The increase in buyers was on a par with the record levels of interest seen during the stamp duty holiday, and suggests the search for space still has further to run.

The spike in activity helped push up the average cost of a UK home to £242,000, compared with £216,500 this time last year.

From stylish studios in Brighton to rural cottages in Cornwall, here are some of the best homes for sale on Zoopla for around the £242,000 mark.

HPI Buyer demand surges at start of 2022

What’s happening to house prices?

Property prices rose by 7.4% in the year to the end of December, with gains for houses continuing to significantly outstrip those of flats.

While the cost of terraced, semi-detached and detached homes soared by 8.8% during the year to stand at £289,500, the price of flats edged ahead by just 2.2% to £175,700.

Across the regions, Wales led the way for the 11th consecutive month with property values rising by 11.3%, followed by the North West at 9.2% and the South West at 9.1%.

London continued to lag, posting increases of just 2.6%, although a third of the capital’s boroughs saw price growth of more than 4%.

Find out how much your home could be worth with My Home

HPI: a near 10% spread in house price growth across the UK

How busy is the market?

Demand soared across the board at the start of the New Year, with buyers up 49% compared with the average for the past three years.

Three bedroom homes outside of London were the most sought-after property, with demand for these homes four times higher than the five-year average.

Meanwhile, as hybrid working continues to be the norm and city workers start to return to offices, demand for flats was on a sharp upward trajectory, reaching its highest level for five years.

The supply of homes listed for sale also appears to have turned a corner.

Although the number of homes on the market is still 44% below the five-year average, the situation is an improvement from when it was 47% down at the end of 2021, and reverses the trend seen during the past 11 months.

While demand continues to outstrip supply, there is now a growing correlation between the types of home buyers most want and those that are available.

Three-bedroom houses top the list for both supply and demand, although two-bedroom flats are the second most available property, while two-bedroom houses are the second most in demand home.

The increase in supply could be because buyers, keen to make a move before interest rates increase again, are starting to list their current homes for sale now.

Even so, further rate increases are not expected to have a big impact on the property market, as mortgage rates remain low by historical standards and, with three-quarters of homeowners on fixed rate deals, the majority of people will be protected from further base rate rises.

HPI: buyer demand rises sharply for both flats and houses

What could this mean for you?

First-time buyers

The increase in the number of homes coming on to the market is good news for first-time buyers as it means they'll have more choice.

Flats continue to offer better value than houses after seeing more modest price rises during the past year.

And those modest rises are what's reigniting their popularity among potential buyers.

In London, where demand has reached its highest level for 19 months, first-time buyers are also facing competition from overseas buyers from Hong Kong, who are snapping up flats following the introduction of new British National Overseas (BNO) visa rules.

As a result, you need to be ready to move fast if you see somewhere you like.


If you're trading up the property ladder, you're in a strong position to sell your current home, particularly if it's a three-bedroom house.

The increase in properties being put up for sale also means you should have more choice in finding your next home.

But with buyer demand hitting record high levels, the market remains fast paced and co-ordinating your sale and purchase could be tricky. Across the UK, it takes an average of 29 days for a home to go under offer after coming onto the market. This is faster than the pre-pandemic average of 50 days.

Speak to local estate agents to get a sense of how quickly the market is moving where you are and whether you should wait until you've found a new home before listing your current one.

Find a local agent on Zoopla

What’s the outlook?

While house price growth remains strong, the annual rate at which prices are rising appears to have peaked, dropping to 7.4%, compared with 7.7% in September.

It's expected to slow further as the market returns to more normal conditions and economic headwinds increase, with house prices likely to end the year 3% higher than they started it.

Meanwhile, the effects of the pandemic are still being felt, with the ongoing search for space contributing to record demand for homes, while city-centre markets are also being boosted by workers returning to the office.

Grainne Gilmore, head of research, Zoopla, says: “Just like much of 2021, the number of homes available for sale is lower than typical levels, but there are signs that the imbalance between demand and supply is starting to ease. 

“As more potential sellers are able to find a home to move to, this will spur more supply in the weeks and months to come.” 

Looking to move? We can help

  • If you want to buy a home, register with us to receive alerts every time a property matching your criteria is listed for sale. Use our advanced search tool to see what is already available in your target area.

  • If you have a property to sell, our My Home tool will give you an estimate of how much it is worth. You can also see how quickly properties are selling in your area and for how much.

  • Whether you’re thinking of buying or selling, get in touch with local estate agents for expert market advice.

We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla Property Group accepts no responsibility or liability for any decisions you make based on the information provided.