Zoopla reveals the keywords potential tenants are most likely to search when looking for a new home.
Brits appear to be more concerned about their car than themselves when it comes to finding a rental property.
Locating a property that allows pets was also high on potential tenants’ list, being the third most searched word entered by people into Zoopla’s keyword property search tool, up from fifth place last year.
Annabel Dixon, spokesperson for Zoopla, says: “Parking and garages were a consistent requirement for tenants across the nation.
“While this may not be the most exciting feature of a home, our research clearly shows that landlords can make their properties much more attractive by creating or enhancing existing parking.
“Whether they re-landscape their garden to include a driveway or apply to drop the kerb outside their house, these changes could pay dividends.”
What other amenities do renters want?
Finding properties that accept student tenants was the sixth most searched term on Zoopla’s keyword property finder tool, followed in seventh place by people looking for properties where bills were included.
Somewhat surprisingly, a balcony was the eighth most important feature potential tenants hoped their new home would have, with 'bungalow' coming in ninth place and a 'detached' home completing the top 10.
How does it vary across the regions?
‘Parking’ was the most searched characteristic of rental homes for all regions apart from North East England, where ‘garage’ was most searched, and Scotland where ‘furnished’ took the top spot.
Pets were also important across different areas, making it into the top three most searched words in all parts of Great Britain.
What renters want in London appear to be high-end features, with ‘ensuite’ and ‘gym’ making it into the 10 most searched terms in the capital, although they did not appear on the list for any other region.
Those in North East England and South West England were looking for countryside charm, with ‘rural’ and ‘cottage’ among the most searched features in both regions, while people in North West England wanted a ‘garden’ and ‘balcony’.
Above: Four-bedroom house to rent in north west London
What’s the background?
While parking, garages and properties that allowed pets were the most searched features among potential tenants, a three-bedroom house was the most viewed property type by people using property portals.
This was the case across all regions apart from London, where two-bedroom flats were most popular.
Dixon said: “Three-bedroom houses appeal to a wide range of buyers and tenants, including young families who are looking for space to grow, as well as downsizers who want a more manageable space that can still accommodate visitors.”
Top 3 takeaways
1. ‘Parking’ was the top word entered by people using Zoopla’s keyword property search tool to find a rental home, followed by ‘garage’
2. Finding a property that allows pets was potential tenants’ third biggest concern, up from fifth place last year
3. A three-bedroom house was the most viewed property type by people using property portals
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