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What are buyers looking for in 2023?

Looking to sell this year? Find out what buyers are on the hunt for right now and which locations they’re looking in.

Words by: Nic Hopkirk

Senior Editor

For early buyers in 2023, it’s all about apartments.

The first few weeks of the year have revealed home buyers are becoming more value-conscious. 

The hit to buying power, caused by higher mortgage rates, inflation and the cost-of-living squeeze is causing property-seekers to hunt for smaller homes.

We’ve seen a clear shift in demand towards flats across the UK, with a notable decline in the desire for 3-bed houses.

See the full report: House Price Index

Our data reveals: 

  • 27% of new buyers are looking for 1- and 2-bed flats, up from 22% a year ago

  • 49% of buyers in London are looking for 1- and 2-bed flats, up from 42% a year ago

  • Share of demand for 3-bed houses has fallen 5 percentage points to 39%

House Price Index January 2023 - interest in flats grows

That said, 3-bed homes are still the most in-demand property type among UK buyers. 

What areas are becoming more popular with flat-hunting buyers right now?

Share of interest in apartments is growing in the markets that are near the big cities.

Some of the largest increases in share of demand for flats have been seen in towns next to London such as Slough, Watford, Chelmsford, Guildford and Dartford. 

The relative price differential is attractive for those who work locally, or who commute to London and are able to work more flexibly. 

The same is true in other regional cities such as Huddersfield, Stockport and Wakefield, though to a lesser degree.

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What’s going to happen to house prices in 2023?

In the short term we expect further small single-digit price falls in the first few months of the year, but the housing market is in better shape to deal with the headwinds than in previous economic cycles.

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Will demand for homes increase in 2023?

House Price Index January 2023 - Buyer demand tracks with 2018

2023 is off to a slower start than more recent years. 

The economic outlook has improved slightly in recent weeks but the squeeze on household disposable incomes is very real and is having a direct impact on sales activity.

Some buyers will be waiting to see if house prices - and mortgage rates - start to fall in the first few months of the year.

Mortgage rates are now generally below 5% and look set to remain in the 4 to 5% range for 2023. 

While this is a much better prospect than the 6% to 6.5% levels at the end of last year,  buyers are likely to remain cautious in the next few weeks.

The pressure on incomes, combined with the costs of running homes, is also likely to drive a certain amount of movement in the market. 

Sizeable amounts of embedded equity in many millions of homes may encourage downtrading to release equity and cut the energy bills.

As the outlook becomes clearer after Easter, we believe that demand is likely to pick up further. 

How much depends on the economic outlook, the strength of the labour market, the level of inflation and how this impacts interest rates.

We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla Property Group accepts no responsibility or liability for any decisions you make based on the information provided.