Isle of Man, Bradford and Doncaster see biggest price cuts, but are sellers being over-ambitious?

The average UK property on the market has been marked down £24,947 from its original asking price, according to our latest Zoopla data.

Almost one-third of homes have been reduced with the most significant discounts found on the Isle of Man, and in Bradford and Doncaster in Yorkshire. The London borough of Twickenham has the largest share of reduced price properties at 41.82%.

Property listings are analysed live on the Zoopla website to establish the average reduction in asking price. Properties for sale in Enfield, Horsham and Aylesbury have been the most resistant with asking price reductions of less than 5%.

View our tables, below, to find out if your area is among those with the biggest asking price reductions. 

This five-bed bungalow on the Isle of Man, on the market for £844k, has been reduced by 42% from its initial asking price of £1.6m in 2015.

Top 10 areas with largest asking price reductions 

Rank

Town

Average price reduction (£)

Reduced properties on the market (%)

Average price reduction (%)

1

Isle of Man

£41,212

29.91%

8.36%

2

Bradford

£11,768

32.14%

8.01%

3

Doncaster

£12,894

30.15%

7.19%

4

Blackburn

£10,059

36.65%

7.06%

5

Hull

£9,932

28.10%

6.95%

6

Mitcham

£41,797

41.57%

6.77%

7

Liverpool

£12,112

26.41%

6.76%

8

Newcastle upon Tyne

£12,166

35.01%

6.68%

9

London

£62,581

34.61%

6.66%

10

Swansea

£15,607

31.85%

6.59%

Top 10 areas with highest proportion of asking price reductions

Rank

Town

Average price reduction (%)

Average price reduction (£)

Reduced properties on the market (%)

1

Twickenham

6.16%

£41,832

41.82%

2

Mitcham

6.77%

£41,797

41.57%

3

South Croydon

5.91%

£23,965

37.12%

4

Croydon

5.88%

£23,503

37.09%

5

Reading

5.47%

£22,912

37.03%

6

Blackburn

7.06%

£10,059

36.65%

7

Harrow

5.58%

£29,722

35.65%

8

Chorley

5.57%

£11,597

35.63%

9

Norwich

6.26%

£17,255

35.38%

10

Swindon

5.08%

£15,154

35.33%

Source: Zoopla April 2018

Read more: Looking to remortgage on your property. Compare the best rates with Zoopla's partners, Money.

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