Thinking of putting your home on the market? We take a look at what buyers really look for in a property.

Cars and where to park them were a top priority for people looking to buy a home in 2019.

'Garage' was the most searched for term among people using our website to find a property in the past 12 months, with parking coming in third place.

House-hunters are also keen to have some outdoor space, with 'garden' emerging as people’s second highest priority.

Once unfashionable, 'bungalow' was the fourth most searched for term, probably reflecting the UK’s ageing population.

It was followed by 'detached', with 'annex' and 'freehold' coming in sixth and seventh place respectively.

The aspirational aspect of buying a new home was also reflected in the most searched for terms, with 'rural', 'acre' and 'sea view' completing the top 10.

Why is this happening?

The terms people search for when looking for a property give an interesting insight into what buyers really want.

While it is perhaps unsurprising that 'garage', 'garden' and 'parking' take the top three spots, the prominence of 'bungalow' and 'annex' highlight the need for the property market to respond to an ageing population. 

The fact that 'freehold' was the seventh most searched for term also suggests house-hunters have taken note of recent media coverage surrounding potential issues with leasehold homes.

A detached home with a double garage and annex in Thetford

Who does it affect?

There were a number of interesting regional variations in the most searched for terms. 

While 'garage' topped the list in all regions, London was the only place in which 'Help to Buy' made it into the top 10, likely as a result of the high cost of property in the capital.

In other regions, people were searching for properties that made the most of natural features, with 'cottage' and 'sea view' making it into the top 10 in the south west, while 'acre' and 'rural' were high on the list for house-hunters in both the East of England and Yorkshire and the Humber.

Scotland and Wales were the only regions in which having a home that was secluded was a priority.

Laura Howard, consumer expert at Zoopla, said: “There are unique difference that reflect the needs of local property markets.”

What’s the background?

The research should make interesting reading for anyone thinking of putting their home up for sale.

While you can’t change your property’s features, knowing what people in your area are looking for can certainly help you market it more effectively.

If your home happens to combine several of the most searched for things, you could also consider listing it for a higher price. 

Modernised bungalow in Broxbourne

Top three takeaways

  • Garage was the most searched for term among people using our website to find a property in the past 12 months, with parking coming in third place

  • House-hunters are also keen to have some outdoor space, with garden emerging their second highest priority

  • Bungalow was the fourth most searched for term, followed by detached, annex and freehold 

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