In the process of trying to find a new home? Our research will help you figure out how much competition you face from other buyers.

Swansea is the most popular place in the UK outside of London for potential buyers, with more people searching for a home in the town than anywhere else in the country.

The town topped the list for unique searches from house-hunters using our website in the past 12 months, with the SA4 area of Swansea, which includes the neighbourhoods of Loughor and Gowerton, proving particularly popular.

Llanelli in Carmarthenshire, also in South Wales, was the second most searched for town on our site, followed by Leicester.

Preston and Stoke-on-Trent completed the top five most sought-after places where people were looking to buy homes.

Why is this happening?

A number of different factors are likely to be driving the popularity of South Wales for house-hunters.

Laura Howard, consumer expert at Zoopla, said “This year’s popularity could be partly attributed to the employment opportunities of nearby Swansea combined with having The Gower, an Area of Outstanding Natural Beauty on your doorstep.”

But she added that with average asking prices of less than £140,000 in Llanelli and less than £175,000 in Swansea, both places not only had house prices that were still relatively affordable, but they were also below the level at which the Land Transaction Tax starts in Wales.

In fact, all of the top 10 most searched for post towns outside of London had house prices that were below the national average.

Uk's top 10 most popular property hot-spots

Which other towns made the list?

Living by the sea continues to be popular with potential buyers, with Brighton, Torquay and Margate all making it into the top 20 towns for which potential buyers carried out the most property searches.

Maidenhead in Berkshire was the most expensive place in the top 20, with typical homes costing £567,132, followed by Brighton at £383,658.

Overall, four of the most searched for towns were in South Wales, while three were in Scotland, and Kent and Staffordshire accounted for two each.

Top 10 most popular postcodes in London

What about London?

Hampstead was the most searched for place among people hoping to buy a home in London.

But with average prices of £1.5 million, anyone hoping to purchase a property in the area, which is popular with celebrities, will need deep pockets.

Wimbledon was the second most searched for area, followed by Docklands in third place.

Paddington, where the average home costs £1.2 million, and Fulham, where properties change hands for £1.1 million, were fourth and fifth respectively.

Walthamstow had the cheapest homes out of the 10 most searched areas in London, with properties there averaging £446,984, followed by Streatham at £500,316.

Top 3 takeaways

  • Swansea is the most popular place in the UK for potential buyers with more people searching for a home in the town than anywhere else in the country

  • Llanelli in Carmarthenshire, also in South Wales, was the second most searched for town, followed by Leicester

  • All of the top 10 most searched for post towns outside of London had house prices that were below the national average

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